Today’s fast-rising actor Arjo Atayde is the newest male celebrity endorser of Hammerhead Jeans and Shirts owned by Daniel Villanueva and managed by Benjamin Yung.
This is Arjo’s very first brand endorsement since he joined show business a few years back.
He succeeded other popular actors like Zoren Legaspi, Alfred Vargas and Piolo Pascual.
TV host-comedian Willie Revillame was also a model of this brand during his Wowowee days.
With Arjo is another fast-rising actor Kristoffer Martin who’s with Hammerhead for five years already.
When asked during the launching press conference held at Victorino’s, Quezon City on Oct. 24 why he chose to be a part of the Hammerhead family, Arjo said, “One thing about their apparel is that, yearly, they have new styles to offer. Whatever new trend there is, they make sure theirs is updated. Like me, I don’t wear shirts or jeans because of the brand, it’s actually the comfort and the style that I’m attracted to, the reason why I said ‘yes’ to their offer. Yes, this is my first endorsement, and I’m excited to start their campaign plans with me, and Kristoffer. I’m happy with them ‘cause they’re taking good care of me, and they seem like a family to me already.”
On the other hand, Martin who joined him at the said press conference told everyone the reason why he remained loyal to the people behind this brand, “It’s been five years now, and Hammerhead people have been very giving to me. Anytime I asked for some extra shirts, or whatever they have which I’m giving to some charity works, they never failed me. They are very generous and I never had a problem with them. Aside from that, I love the style- it keeps on evolving yearly. The design is hip, trendy and very comfortable. So, as long as they continue trusting me as their image model, no way for me to leave them.”
Other bigger plans for Arjo and Kristoffer as Hammerhead’s poster boys are up next year.