Lovi Poe, JC de Vera prefer steel to gold

When you ask Lovi Poe or JC de Vera about their jewelry preferences, they’ll immediately say “steel.”

And why not? The two are currently the first celebrity endorsers of Imono Steel Jewelry, the leading brand of stainless jewelry in the market.

The two met the press recently at a bar in Bonifacio City in Taguig to talk about their involvement.

Lovi Poe, who stars in GMA’s Beautiful Strangers with off-screen beau Rocco Nacino, said she likes Imono pieces because they don’t tarnish. “Unlike those gold-plated or silver-plated costume jewelry that after sometime you can see the tarnish and you can’t wear them any longer.”

She added that even if your perspiration is a bit acidic you don’t have to worry that it would fade.

Aside from defying tarnishing, and resistant to rusting and corrosion, Imono pieces feature elegant and variety of designs – from classic to contemporary. JC loves the wrap steel bracelets for men.

De Vera is thankful the owners of Imono steel jewelry chose him to be the endorser for the men’s pieces.

“I was surprised when my manager told me I’d be endorsing a jewelry brand,” he said.

Imono has his-and-hers or couple’s pieces.

Poe said most of the pieces are not distinguishably masculine or feminine, especially these days when the borderline between male and female is becoming blurry.

De Vera said that being an endorser of Imono would not get in the way of his projects as an actor. Currently, he is taping for You’re My Home in which he co-stars with Richard Gomez, Dawn Zulueta, and Jessy Mendiola.

He has also finished Salvage, which will be screened in the up-and-coming Cinema One Originals. He is also starring with Mendiola in the film.

Imono Steel a home-grown brand, which opened its first branch in SM Mall of As in 2006. Having earned the appreciation and trust of its target market, Imono has expanded to over 28 branches in Luzon. Imono, the Japanese word for “durable,” is rightly definitive of the enduring elegance and quality of the brand’s steel products.

The unique concept of Imono Steel Jewelry fuses the timeless features of gold and platinum with the affordability of stainless steel. Because they defy tarnishing and are resistant to rusting and corrosion, Imono products promise longevity without the need for maintenance of cleaning solutions. This, in turn, ensures the lasting satisfaction of the brand’s loyal patrons.

Imono Steel Jewelry is an everyday accessory. While trinkets made of gold and other expensive metals are often stored rather than worn because of costliness, Imono Steel Jewelry are practically priced to allow individuals to confidently flaunt their style and personality every day, everywhere.

Kapuso network’s new series with Gabby Concepcion

Because Of You is the final title of GMA Network’s upcoming primetime series. It features Carla Abellana, Rafael Rosell and Gabby Concepcion.

This is Gabby’s first project as Kapuso. We remember he was offered a role in a drama years ago after he returned from the US but he turned it down as he joined the rival network. I heard that the Kapamilya network was cooking up something for Gabby but they found out the actor had agreed to star in the soap.

Also in the cast are Kuh Ledesma, Iya Villania, Valerie Concepcion, Bettina Carlos, Vaness del Moral, Joyce Ching, Enzo Pineda, and Celia Rodriguez. Mark Reyes directs.

*****

Pregnant Marian Rivera poses for photogs

Marian Rivera has no qualms posing for photographers in her delicate state as a 36-week mom to be.

In the photo, she shows off her baby bump. “If there’s anything I can say about myself now is that I am a proud mother (to be). And I am not ashamed to show my tummy.”

In a couple of weeks, Marian and Dingdong Dantes will be able to cradle baby Maria Letizia.

Congratulations, Marian and Dingdong!

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Mark Reyes’s hectic schedule

Director Mark Reyes thought he could spend some time on vacation in December. But his plans were stalled when he was offered to direct Because of You, Kapuso network’s new primetime series with Carla Abellana, Rafael Rossell and Gabby Concepcion.

He couldn’t say ‘no’ even if he wanted to, but because he was excited to work with the cast, he accepted the offer.

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Kris Bernal plays an intellectually challenged mother

At the start of the taping for Little Nanay, it dawned on Kris Bernal how challenging it is to play an intellectually challenged individual. She said she needed to immerse herself into the character. She is very grateful to her co-stars and co-workers for helping her get into the character immediately when she is needed on the scene.

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Fabio Ide and Ken Chan’s intimate scenes

It is something new for Brapanese model/actor Fabio Ide to have intimate scenes on camera with another man. In Destiny Rose in which he plays the love interest of a man who wanted to be a woman, he has love scenes with Ken Chan, the actor playing Destiny Rose.

Ide said that during takes he couldn’t help but laugh when Ken comes close to him, but eventually he relaxed because his co-star was very kind. It relaxed him until the end of the take.

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Sam impersonates James Reid in Your Face 

Sam Concepcion sent viewers to a whirl the way James Reid does with his impersonation of the On The Wings Of Love heartthrob last weekend.

Sam did his best to copy James’ moves and voice in in the top-rating Your Face Sounds Familiar.

James also made a special appearance iwwn the program to show a ‘sample’ of his own talent and clown around with Melai Cantiveros as fictional character Charky.