Kids favourite characters can now be enjoyed by babies and toddlers in the Philippines as the authentic Disney Baby brand launches in the Philippines.
Well-loved characters Mickey Mouse, Minnie Mouse and other classic Disney characters like Dumbo are spread out to the various product lines like nursery linens, feeding time products, apparel, toys, bath-time and home-ware. The entire range of Disney Baby licensed consumer products offering for expectant parents, new-borns and toddlers, is now available for moms and toddlers to enjoy.
“With Disney Baby, families can connect and grow a special lasting bond with our stories and characters. Our unique emotional connection with Filipino families and kids differentiates Disney Baby, when compared to other baby brands as a trusted choice for expectant and new moms,” says Veronica Cabalinan, Country Director for The Walt Disney Company Philippines-who is responsible for the integrated Retail and Licensing organization focused on driving customer growth by territory, franchise and product category, and delivering increased reach and consumer connection to the Disney brand.
“The Disney Baby represents a high quality that parents can trust and numerous gifting opportunities for extended family and friends who want to share in the Disney magic,” she adds.
New product collections include: Dressing Baby, bodysuits and other adorable baby clothes; Meal Time, offers colourful and fun table wares for your cuddly babies; Playtime collection includes all the magical toys plush, books, music and activity gear to stimulate Baby through every stage. They also have the On-the-Go line for strollers and diaper bags and toys to entertain babies.
‘The Disney Baby brand provides parents with essential products and information they need for Creating Magical Moments Right From The Start.’ Designed to keep the engagement between the moms and the babies through the characters, Disney Baby is perfect for new moms and those expecting again.
In the Philippines, Disney Baby works with licensees including Ban Kee Trading, Hello Dolly, Polyfoam, MBC Clothing, Mirsael Sutus, Lamoiyan, Mothercare and Unicharm. There are plans to expand Disney Baby distribution across the Philippines and explore bespoke Disney Baby retail experiences that have been developed with the parents’ shopping journey in mind. For more information, please visit www.Disney.ph.
