Building safer world with Kaspersky: Company unveils new branding and visual identity
Today’s rebranding reflects that transformation. Our company name becomes simply ‘Kaspersky’, and our new mission: ‘building a safer world’, emphasizes our commitment to a trusted and transparent future where everyone has the endless opportunities technology brings because we protect it. The new branding reflects the evolution of our business focus from “cybersecurity” towards the wider concept of “cyber-immunity”. We live in a world where technology connects us across platforms and borders like never before. We are at a cross section where humans and technology are collaborating to improve our lives. Cybersecurity in today’s world is consequently about more than just protecting devices, but developing an ecosystem where everything connected is protected. Kaspersky’s rebranding marks the company’s commitment to this evolution, and to leading the development of higher industry standards for the future. It also marks the company’s support for the creation of connected systems that are secure-by-design and no longer where security is only an optional add-on layer at the end. “Since we founded our company more than 22 years ago we’ve seen both the cyberthreat landscape and our industry evolve and change beyond recognition, while witnessing the growing role of technology in our lives both at work and at home. Today the world has new needs, and our rebranding reflects our vision to meet those needs – not just for today, but well into the future. Building upon our successful track record in protecting the world from cyberthreats, we’ll also help build a safer world that’s immune to cyberthreats. A world where everyone is able to freely enjoy the many benefits that technology has to offer,” commented Eugene Kaspersky, CEO of Kaspersky. As Kaspersky, with the mission of “Building a safer world”, the company will enable everyone to embrace, trust and use new innovations that are protected by its technologies.