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Margaret Zhang collaborates with local retail firm

Leading digital influencer and fashion blogger Margaret Zhang collaborates with The SM Store in FashioniSM as the campaign’s director, photographer, stylist, and model. 

Margaret Zhang collaborates with local retail firm
Zhang shows her ‘two sides’ in a shirt from Smyth, skirt from SM Woman, shoes from Parisian, 
and accessories from SM Accessories.
According to The SM Store, “FashioniSM is expressionism, individualism, activism, adventurism, conceptualism, empowerism, functionalism, futurism, modernism, minimalism, urbanism, athleticism, casualism, abstractionism, couture-ism, vocalism.”

Margaret Zhang  collaborates with local retail firm
Leading digital influencer Margaret Zhang wears pieces from The SM Store for FashioniSM campaign.
In this campaign, Zhang shows how her unique, sartorial style represents all facets of her life. 

Margaret Zhang collaborates with local retail firm
Get a cab in a shirt from Smyth, pants from GTW by SM, and accessories from SM Accessories.
The 25-year-old influencer has built her career from age 16 and is now a young creative whose resume includes working with global brands such as Gucci, Dior, Uniqlo, and Louis Vuitton, and for big fashion magazines such as Vogue, L’Officiel, and Harper’s Bazaar.

Zhang is in both Forbes Asia’s “30 Under 30” and TimeOut’s “40 Under 40” lists, and was named Best Digital Influencer by ELLE magazine.

Topics: Margaret Zhang , SM , FashioniSM , Fashion
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