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Ford firms up leadership in pickup segment

With the strong sales of the Ford Ranger and Ford Territory last year, Ford Philippines reinforced its leadership in the pickup segment and staged a successful comeback in the small SUV market.

Ford firms up leadership in pickup segment

The Ford Ranger became the best-selling 4x4 pickup truck in 2020 with a market share of 41 percent in its segment.

Full-year sales for the Ranger 4x4 pickup portfolio totaled 5,093 vehicles or 52 percent of the total 9,767 Ranger sales in 2020. This drove Ford’s overall market share to 24 percent in the pickup segment, securing Ranger’s position as one of the two best-selling pickups in the market last year.

Ford currently offers a 4x4 variant for the Ranger XLS, FX4, and Wildtrak, including the Ranger Raptor, in its pickup portfolio, as it continues to serve the different needs, lifestyles, and budget of its growing truck customer base.

Last year, Ford Philippines expanded its truck portfolio with the launch of the new Ranger FX4 and a 4x4 variant, further widening the appeal of the Ranger among customers seeking a tough and capable pickup. With the 4x4 variant, customers can enjoy a truck that they can take to extreme road conditions and challenging terrains.

In 2020, Ford also made a successful comeback in the small SUV segment with the launch of the all-new Ford Territory. Full-year sales reached 1,925 vehicles, or a 33 percent share in the small SUV segment within a 5-month selling period. The Ford-engineered and designed SUV further boosts Ford’s SUV portfolio as it complements the needs and lifestyles of young professionals and starting families with its sleek and stylish look, impressive performance, and driver-assist features that elevate the SUV driving experience.

Further expanding its toehold in the SUV and pickup segments in the country, Ford also launched the Everest Trend, Everest Sport, and F-150 full-size pickup last year to cater to a diverse range of Filipino customers.

With consumer demand for vehicles on an upswing towards the end of last year, fourth-quarter sales surged 36 percent from the previous quarter to 5,411 vehicles, delivering full-year retail sales of 14,775 vehicles. December was the second best-selling month of the year with sales growing by 30 percent compared to the previous month with 1,847 vehicles.

“We thank our customers for their trust to the Ford brand amid a challenging year brought about by the pandemic. The continued demand for Ford vehicles in the country further drives us to bring segment-leading vehicles that are relevant to the needs of the Filipino driving public, now and in the future,” shares PK Umashankar, managing director, Ford Philippines.

Topics: Ford Ranger , Ford Philippines , Ranger XLS , FX4 , Wildtrak
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