Photos by Dino Ray V. Directo III
Tata, India’s largest automaker and a key player in the European market, recently marked a milestone in the local government sector with the turnover of Ace light truck units to the City of San Fernando, La Union.
Exclusively distributed by Pilipinas Taj Autogroup Inc., (PTAI), the ceremonial turnover of 11 Ace utility vehicle units was led by the President of PTAI, Jon Fernandez, Jr. Joining him in the ceremonial activities were Sales and Marketing Division Head, Mr. Rico Macalintal, Technical and Engineering Division Head, Engr. Ramil Mendoza, City of San Fernando, La Union Mayor Hermenegildo A. Gualberto, and Vice Mayor Alfredo Pablo R. Ortega, together with eleven of their barangay officials.
“The Ace has been the vehicle of choice by Philippine LGU’s because of its proven durability and reliability. Not to mention that the Ace is also affordable in terms of vehicle price, operation, and maintenance. The Tata Motors Ace is truly a value-for-money vehicle for the Filipino’s,” states Fernandez., who also pointed out that the rear body of the Ace units were manufactured by Centro Manufacturing.
Equipped with a powerful yet fuel-efficient Tata 275 Indirect Ignition naturally-aspirated 702 cc Diesel engine mated with a four-speed manual transmission gear box., the Tata Ace is a small but powerful mini-truck that can carry fourteen full size Filipinos. The multi-purpose rear body is equipped with a parabolic spring front and rear suspension, making it flexible and reliable even at full capacity. “The Tata Motors Ace truly is a no non-sense utility vehicle and it will be beneficial to our socio-economic activities and official functions,” adds Mayor Gualberto.