Friday, September 29, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
    • Young Life
  • Special Pages
    • Pets
    • Tech
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • On the Road
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Cravings
    • Environment & Sustainability
    • Agriculture
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
    • Gallery
      • Photos
      • Videos
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
    • Young Life
  • Special Pages
    • Pets
    • Tech
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • On the Road
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Cravings
    • Environment & Sustainability
    • Agriculture
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
    • Gallery
      • Photos
      • Videos
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home Wheels & More Sedan

Game changer

Othel V. CamposbyOthel V. Campos
July 11, 2019, 7:30 pm
in Sedan
Reading Time: 2 mins read
A A
Share on FacebookShare on TwitterShare on Email

Toyota Motor Philippines, Inc. has  launched its newest entry to the fast and dynamic market of sports car category.

Company president Satoru Suzuki said the all new Supra is an iconic vehicle that has had its last make-over in about 2 decades.

“From the last make-over, we noticed that the preference of customer has changed. It has been 2 decades. Supra then was known as a practical model and there was no strong demand for this kind of model. Now, we’re trying to change the ball game by approaching the customer,” he said during the launch last Tuesday.

With the help of Toyota Gazoo Racing and Toyota’s new global direction for the company, a fifth generation model was developed.

The Supra launched  marked the  very first time that the model will be retailed in the Philippines.

With the entry of Supra, Toyota now has 2 sports car line-up including the AT6.

Since  Toyota sales will not be impacted by the premium sports car segmen, Toyota is bringing the Supra to create the demand bearing a most favored nation tariff rate of 30 percent.

For the first six months of June 2019, Toyota sales reached 73,454 units,  almost the same level of sales  as that  in 2018.

The company is  targetting a  limited sales volume as it waits for the industry to mature and accommodate pricey cars like the Supra.

Premium Supra units cost a little more than P5 million per unit for intentional market of those earning P450,000 monthly salary at an age bracket of between 25 to 39 years.

Among Toyota’s network of 70 dealers, only 16 certified GR Performance Dealerships were authorized to sell Supra and were given the technical capability to provide parts management and services to Supra owners.

Tags: Game changerSatoru Suzukisports carToyota Gazoo RacingToyota Motor PhilippinesToyota Supra
ADVERTISEMENT
Othel V. Campos

Othel V. Campos

Related Posts

TOYOTA GAZOO Racing Festival happening this August 23-24

byManila Standard
August 19, 2023, 8:30 pm
0
107
TOYOTA GAZOO Racing Festival happening this August 23-24

Get ready for heart-pounding excitement at the TOYOTA GAZOO Racing (TGR) Festival 2023 on August 23 and 24 at the...

Read more

Your ticket to ‘Asenso’: Changan Alsvin Taxi all dressed up, ready to go

byManila Standard
July 29, 2023, 9:20 pm
0
17
MOVE IT moves forward with Professionalizing Habal-Habal Riders

The Changan Alsvin 1.4L 5MT may become your upcoming business companion - especially when we talk about Taxi or TNVS...

Read more

EMIRA: Lotus’ most powerful four-cylinder machine ever

byManila Standard
July 22, 2023, 8:20 pm
0
9
EMIRA: Lotus’ most powerful four-cylinder machine ever

Captivating driving enthusiasts worldwide since its debut two years ago, the critically acclaimed and award-winning Lotus Emira V6 has secured...

Read more

New Honda City, Brio: Elevated drive for unparalled value

byManila Standard
July 15, 2023, 8:50 pm
0
9
New Honda City, Brio: Elevated drive for unparalled value

Honda Cars Philippines, Inc. (HCPI) officially launched the New City and the New Brio last week at the SM Megamall...

Read more

All new Wigo features bold redesign, improved tech and driving performance

byManila Standard
July 15, 2023, 8:35 pm
0
10
All new Wigo features bold redesign, improved tech and driving performance

Toyota Motor Philippines (TMP) has unveiled the latest major update of its best-selling hatchback, the All-New Toyota Wigo.  Known to...

Read more

A new Wigo is coming to town

byManila Standard
July 8, 2023, 9:15 pm
0
10
A new Wigo is coming to town

With reservations having started already, Toyota Motor Philippines (TMP) has announced that the All-New Wigo will go on sale starting...

Read more

Print Edition

View More

Recent Posts

  • House okays P5.768-t post-pandemic budget
  • ‘OVP intel funds invalid but not impeachment ground’
  • Q3 pro-admin sentiment down to 43%—survey
  • Congress passes several crucial priority measures
  • Marcos, Macron tackle WPS security issues, bilateral ties
  • Socorro ‘cult’ leader held in contempt
  • P3.6-b shabu seized in Pampanga
  • Meta putting AI in smart glasses

Advertisement

Latest News

Socorro ‘cult’ leader held in contempt

byMacon Ramos-Araneta
September 29, 2023, 12:45 am
0
8
Marcos, Macron tackle WPS security issues, bilateral ties

A Senate committee on Thursday cited Socorro Bayanihan Services Inc. (SBSI) leader Jey Rence Quilario, also known as Senior Agila,...

Read more

P3.6-b shabu seized in Pampanga

byRey E. Requejoand1 others
September 29, 2023, 12:40 am
0
8
Southwoods nails Seniors’ Fil golf crown

Law enforcement agencies have seized P3.6 billion worth of methamphetamine hydrochloride or "shabu" in a warehouse in Mexico City, Pampanga,...

Read more

Meta putting AI in smart glasses

byAFP
September 29, 2023, 12:35 am
0
8
Facebook-parent Meta appeals UK ruling on Giphy tie-up

Meta chief Mark Zuckerberg on Wednesday said the tech giant is putting artificial intelligence into digital assistants and smart glasses...

Read more

Ateneo remains top PH school in global rankings

byGabriellea B. Pariño
September 29, 2023, 12:30 am
0
8
Ateneo rated as country’s top learning institution

The Ateneo de Manila University remained the top school in the Philippines, according to the latest global rankings published by...

Read more

MTRCB upholds 12-day suspension of ‘It’s Showtime’

byNickie Wang
September 29, 2023, 12:23 am
0
8
MTRCB says it needs to ‘widen’ its jurisdiction of video streaming

The Movie and Television Review and Classification Board upheld its decision to suspend the noontime show “It’s Showtime” for 12...

Read more

Advertisement

ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
    • Young Life
  • Pets
  • Tech
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Cravings
  • Environment & Sustainability
  • Agriculture
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Gallery
    • Photos
    • Videos
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App