To support the goal of continuous inclusive economic growth and to address the evolving needs of micro, small, and medium enterprises (MSMEs) in the country, Toyota Motor Philippines (TMP) has introduced the All-new Toyota Lite Ace – a reinvention of a classic Toyota vehicle.
To be positioned as a reliable and capable Light Commercial Vehicle (LCV) for Filipino business owners in various industries, the All-New Lite Ace comes in more than one body type, prioritizing loading capacity and efficiency as a people and goods mover.
The All-New Toyota Lite Ace was officially unveiled to the public yesterday at the Farmers Plaza activity area in Araneta City, Quezon City, with displays of the new model and demonstrations of the use and capability of the different vehicle types ongoing until July 17.
“The launch of the All-New Lite Ace will bring us even closer to fully realizing our goal of Mobility for All,” said Sherwin Chualim, TMP First Vice President for Vehicle Sales Operations. “With TMP’s entry into this new vehicle category, we aim to empower and enable more Filipino business owners, whether they’re just starting or looking to expand. Our goal is to help them progress and maximize income through a Toyota vehicle that’s simple to acquire, reliable to use, and easy to maintain.”
Retail price of the All-New Toyota Lite Ace will start at Php570,000. Full features and specifications will also be announced during the launch and more announcements will be released in the TMP website (www.toyota.com.ph) and social media accounts – Toyota Motor Philippines on Facebook, YouTube and Instagram, @ToyotaMotorPH on Twitter, Toyota PH on Viber.