For maintaining a steadfast advocacy in sharing the joy of mobility and helping those in need despite the global business challenges, the Honda Foundation, Inc. (HFI) was bestowed with the COVID-19 Response Gold Award at the 5th SPMJ Driven to Serve Awards.
The award honors the initiatives of Honda Foundation Inc. (HFI), the Corporate Social Responsibility (CSR) arm of Honda Group of Companies in the Philippines. The first project is the HFI’s donation of motorcycles to the Philippine Red Cross (PRC) in 2020 to help in the quick delivery of humanitarian and life-saving services to communities during crises, amid the pandemic. The second project is the HFI’s efforts to help rebuild homes in typhoon-hit Catanduanes last year.
“Honda Foundation, Inc. and the entire Honda Group of Companies in the Philippines are beyond grateful for this heart-warming recognition by the SPMJ,” said HPI President Susumu Mitsuishi. “Supporting the community is the cornerstone of our business as we believe in creating value for the society. This award will only keep us even more inspired to improve the lives of Filipino people in need and bring joy to people’s lives.”
HFI’s donation project to PRC is in line with Honda’s “One Dream” campaign, which highlights Honda motorcycles as life-saving vehicles. A total of 104 motorcycle units, produced by HPI —52 red units each of TMX125 alpha and Wave 110 alpha—equipped with insulated top boxes were donated to be used by all of PRC’s Chapters across the country.
Meanwhile, HFI handed over construction supplies to help families rebuild their homes in San Andres, Catanduanes in 2021, after the province was battered by Typhoons Rolly and Ulysses. Each family received galvanized steel sheets for their roofing needs, sets of marine-grade plywood, Coco lumber, and umbrella nails. HFI also gifted them with Honda souvenirs.
The SPMJ, or The Society of Philippine Motoring Journalists, is an association of local automotive writers, editors, and media personalities across different platforms. Through the “Driven To Serve” program, the SPMJ looks to honor the most outstanding practices in corporate social responsibility in the automotive industry.