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Sunday, December 10, 2023

Shopping Smarter with Shopee Live: A Win-Win for Sellers, Influencers, and Buyers

In the digital age, the way we buy and sell products has undergone a transformation, thanks to leading e-commerce platforms like Shopee and its innovative features that take the online shopping experience to the next level. One great example would be Shopee Live – it’s not just a live-streaming platform; it’s a game-changer that empowers sellers, influencers, and buyers to make more informed choices, interact in real time, and ultimately shop smarter.

Enabling Sellers and Influencers to Deepen Connections with Customers

Showcasing Products: Instead of relying solely on product descriptions and images, sellers and influencers can use Shopee Live to demonstrate their products in action, which can help boost sales. For instance, mobile phone brand Infinix made over 11 million pesos in sales during its 9.9 Super Shopping Day stream on Shopee Live. Whether it’s a fashion show, a cooking demonstration, or a tech gadget review, the live format enables sellers to highlight key features and benefits effectively, which can lead to a massive sales uplift.

Real-Time Engagement: Shopee Live allows sellers and influencers to create exciting shopping experiences for their audiences via features like live polling and hammer games. This engagement goes beyond static product listings and images, creating a more personal and interactive selling experience. Sellers can showcase their products, answer questions, and build trust with their audience. Through these features, local sellers like Chemiscents were able to break sales records last 9.9, having sold over 29,000 items via Shopee Live.

Building Customer Communities: Filipinos are known to be highly social, so it’s no surprise that sellers and influencers have taken to Shopee Live as an avenue to form bonds with their audiences with its interactive features. Shopee Live gives sellers a platform to engage with their buyers consistently and banter with their viewers, creating relationships that go beyond transactions. This was the case for mompreneur Cecille Guinto, who has amassed over 290,000 shop followers since she started streaming on Shopee Live.

Giving Buyers a More Entertaining and Rewarding Shopping Experience

Entertaining & Rewarding Shopping Experience: On top of being able to browse and buy anytime and anywhere, Shopee Live turns shopping into an interactive and immersive experience. Buyers can ask questions and seek clarifications in real-time. This level of engagement helps them make more informed decisions before every purchase. Additionally, Shopee Live provides an exciting lineup of programs featuring celebrities and influencers such as comedy queen Kiray Celis and influencer Vrix Galliano– a dynamic duo whose infectious energy kept viewers entertained for hours and broke sales records during Shopee’s 9.9 Super Shopping Salubong.

Exclusive Deals: Shopee Live also offers exclusive deals and vouchers on an assortment of products to meet every need. For instance, Shopee Live viewers get to enjoy daily 70% off vouchers when they shop their livestream-exclusive deals. For every stream viewed, Shopee Coins are also rewarded and shoppers can use the coins to offset their transaction amount further.

Seeing is Believing: Watching a live stream of a product in action gives buyers a better idea of what they are purchasing. They can see how a piece of clothing fits, how a gadget functions, or how a skincare product is applied, enabling a more reliable and worry-free online shopping experience.

Ultimately, Shopee Live revolutionizes the online shopping experience by providing a platform for real-time engagement, and interactive shopping, and helps brands unlock new growth through effective shopper engagement. For sellers, it’s an opportunity to showcase products, build trust, and boost sales. For buyers, it’s a chance to make more informed decisions, see products in action, and access exclusive deals. It’s a testament to how technology continually enhances the e-commerce landscape, making it easier for everyone to shop smarter and more efficiently in the digital age.

So, whether you’re a seller looking to expand your reach or a buyer seeking a more engaging shopping experience, Shopee Live has something to offer everyone. Keen to find out more about Shopee Live? Download the Shopee app from leading app stores and visit this link for more information.

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