Big and small enterprises in the country can now optimize their digital and performance marketing efforts through DeepSea, the newest addition to AdSpark Holdings, Inc. of Globe’s corporate venture builder 917Ventures.
DeepSea brings advertisers, agencies, and publishers to a wider programmatic ads ecosystem, preventing wasted ad spend and ad space. It also seeks to help publishers among the 917Ventures group and beyond to maximize their publisher assets.
Currently, advertisers and agencies typically experience inaccurate ad targeting, poor data quality, and limited audience categories. DeepSea’s Data Management Platform addresses these concerns by providing first-party data across various audiences that target the right people.
“The platform guarantees more effective programmatic campaign targeting with the help of first-party data on millions of profiles, resulting in higher click-through rates versus industry benchmarks,” said Nikko Acosta, Group CEO of AdSpark Holdings, Inc.
On the other hand, publishers are often bogged down with tedious one-on-one selling of ad inventory, and questionable and irrelevant ads and execution caused by programmatic selling. DeepSea’s Private Marketplace solution solves this issue with real-time bidding of premium and coveted digital assets.
Through this latest undertaking, Glenn Estrella, Head of Ideation and Acceleration at 917Ventures, said they are forming a strong foundation where their digital advertising and data business can further thrive and scale.
“We continuously synergize and capitalize on the collective capabilities of the 917Ventures ecosystem to build compelling solutions and increase operational efficiencies. Through AdSpark Holdings, we strive to be an adtech platform built on enabling and establishing a unified ecosystem to drive the Philippine digital advertising industry to the forefront,” he said.
917Ventures is a wholly-owned subsidiary of leading digital solutions platform Globe. It offers several diverse high-growth enterprises in healthtech, fintech, adtech, e-commerce, and e-learning to keep pace with the speed of consumers’ growing digital adoption.