The only constant thing in this universe is change. Technology, being the primary driver, forces consumers to adapt to it. Smartphones and social networking sites became relevant. People need to be in a trend. They feel they should be out there, propelling news and being the source of a trend.
Globe Communication, one of the leading service provider in the country, has a unique point of view in seeing the various changes technology has brought to people’s lives. Technology affects their consumer’s buying behavior, news consumption and their relationship with other people.
With its convenience and accessibility, the Internet has become the go-to place of consumers when it comes to immediate purchase. They have wide range of choice and searches could be filtered according to their preference. Online shopping is customized shopping, giving the buyers what they truly want and need in just one click.
Globe has a perfect service to support this new lifestyle. “With our flagship mobile money service GCASH, customers can purchase items from anywhere in the world using their mobile phones in a safe, secure, and hassle-free way. We have forged partnerships such as the one with American Express for our GCASH American Express Virtual Pay that allows users to do shopping from U.S. online shopping sites such as iTunes and Amazon.com using their GCASH account.” says Ernest Cu, president and chief executive officer of Globe .
Most users nowadays rely heavily on the Internet for their daily dose of news and information. Likewise, the need to maintain their online identity and relationships are vital to them. Users are the new conveyor and fastest source of news. Nothing will trend if not for their shares and likes. Globe makes it easier for these Netizens.
“We are collaborating with the world’s leading Internet players and global brands such as Google, Viber, Facebook, Spotify, and recently, the National Basketball Association to give our customers valuable content along with the data connectivity they need.” Cu adds.
Products will evolve and consumers’ tastes will change. It is inevitable. Globe is aware about this, that is why they continue to improve their products and services to pattern with the ever changing lifestyle of their patrons.
Cu sees technology as an ally of change as it forces development to happen. “Our goal is to create a wonderful world for consumers and businesses through our innovative products and services, and by delivering superior customer experience. We remain steadfast in delivering our promise to our customers so expect Globe to lead in transforming the Filipino mobile experience, and become a global brand with Filipino roots.”