Thursday, June 8, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home Spotlight Manila Standard 35th Anniversary Issue: Revving for the Leap Forward

FMCG industry sees ‘slow return’ to pre-pandemic levels for Pinoys

Manila StandardbyManila Standard
March 11, 2022, 12:50 am
in Manila Standard 35th Anniversary Issue: Revving for the Leap Forward, Spotlight
Reading Time: 3 mins read
A A
Share on FacebookShare on TwitterShare on Email

The shopping baskets of consumers globally may no longer be the same after two years of the COVID-19 pandemic.

While the household shopping panels across seven major markets, which represent 29 percent of the global population, are possibly heading back to pre-pandemic levels as quarantine restrictions are lifted, data and insights firm Kantar said that the same cannot be said for the FMCG (Fast Moving Consumer Goods) market in the Philippines.

“Our data reveal that major markets around the world are slowly showing signs of pre-pandemic times. While restrictions are being lifted in many countries, including the Philippines, FMCG companies, including our small and medium enterprises, must pay attention to behaviors that consumers have developed since the pandemic and capitalize on these in order to sustain the momentum,” said Lourdes Deocareza-Lozano, New Business Director, Worldpanel Division of Kantar Philippines.

From January to September 2021, FMCG growth slowed down to just 0.8 percent in the United Kingdom, France, Spain, Mainland China, Indonesia, Brazil and Mexico, a few points shy of Kantar’s 1 percent forecast for that year. This is far from the performance of the FMCG industry in the Philippines, which registered a -4 percent growth in the first nine months of 2021 versus the year before.

Globally, food categories under breakfast and lunch benefit most from the shift to a work-from-home set-up, especially during the first nine months of 2021. Beverages (2.5 percent) and dairy (1.8 percent) such as milk, flavored milk, coffee (instant, beans and ground), ready-to-drink tea, juices and carbonated soft drinks saw steady growth across the seven major markets covered by Kantar’s recent study.

In addition, the return of face-to-face socializing in other parts of the globe may be having a positive impact on the health and beauty category with a 1.8 percent increase in consumer spend. This covers make-up, sun protection, and fragrances.

These consumer trends, however, are not necessarily being observed in the Philippines, according to Kantar.

In fact, total beverages only saw a 1 percent growth, while dairy experienced a -11 percent growth in the year to date September 2021 compared to the same period the year before.

Moreover, breakfast categories like total coffee, coffee creamer, cereal and oatmeal further declined in the last two years since the pandemic started.

Filipinos instead turned to easier or more convenient ways of cooking via bouillons, instant noodles, cooking oil, seasonings and sauces.

Healthier beverages such as cultured milk, family and adult milk, and energy drinks also showed stable growth locally.

Consumers in major markets around the world continue to rely on e-commerce, based on data from Kantar.

From 8.8 percent in September 2019, e-commerce has increased to 13.4 percent in September 2021. This has impacted all channels—from supermarkets (from 34.2 percent to 33.3 percent), hypermarkets (20.5 percent to 18.3 percent) and traditional (15 percent to 14.7 percent) to convenience stores (2.4 percent to 2.3 percent)—all experiencing a slight decrease in global value share from Q3-2019 to Q3-2021.

During the height of quarantine restrictions, the Philippines shared the same upward trend for e-commerce activity as the other countries.

From September 2019 to September 2021, the total online FMCG penetration increased from 5 percent to 7.2 percent. This was even higher in the National Capital Region (7.8 percent to 9.9 percent), North Luzon (5.6 percent to 8.5 percent), and South Luzon (6 percent to 9.4 percent).

Although still nascent, online channels were more popular for bar bath soap, shampoo, laundry powder, lotion, baby diaper, and frozen or chilled meat.

According to Kantar, 1.8 million Filipino homes purchased in-home FMCG items online at least once in 2021.

But Deocareza-Lozano said that e-commerce remains a small portion in the overall growth of the local FMCG industry.

“E-commerce is here but there’s still room to increase its share of the FMCG market in the country. Companies that are able to optimize traditional, modern and online space to retain customers and attract new ones can help drive the sector’s growth back to pre-pandemic numbers,” she added.

Tags: COVID-19 pandemicFast Moving Consumer Goodshousehold shoppingKantar Philippines
ADVERTISEMENT
Manila Standard

Manila Standard

Related Posts

Raise your flag to freedom with Jed Madela

byManila Standard
June 8, 2023, 6:53 pm
0
8
Raise your flag to freedom with Jed Madela

A supercharged performance, amazing property deals, and a brand new development in Chino Roces, Makati await buyers of SMDC When...

Read more

Get Ready to Shop, Donate, and Save at MR.DIY!

byManila Standard
June 8, 2023, 6:50 pm
0
8
Get Ready to Shop, Donate, and Save at MR.DIY!

Purchase MR.DIY’s Buy 1, Get 1 Bundle, and donate the freebie to help reach 4,000 Go Bags for fellow Filipinos!...

Read more

Globe At Home, Samsung partner to give Pinoys an elevated digital home experience 

byManila Standard
June 8, 2023, 6:47 pm
0
8
Globe At Home, Samsung partner to give Pinoys an elevated digital home experience 

Globe At Home has partnered with global technology powerhouse Samsung to provide a new level of care for customers through...

Read more

BDO Foundation builds blood center in Butuan

byManila Standard
June 8, 2023, 6:37 pm
0
8
BDO Foundation builds blood center in Butuan

The Philippine Red Cross blood center built by BDO Foundation in Butuan will enable the humanitarian organization to accommodate more...

Read more

LRMC champions safety thru KaligtaSakay, partners with various schools

byManila Standard
June 8, 2023, 3:31 pm
0
8
LRMC champions safety thru KaligtaSakay, partners with various schools

LRT-1 private operator Light Rail Manila Corporation (LRMC) is going the extra mile as it extends efforts in fostering a...

Read more

Pag-IBIG releases nearly P16B in cash loans in Jan-Apr 2023; Over 700K members aided

byManila Standard Digital
June 8, 2023, 10:11 am
0
8
Pag-IBIG members save record-high P39.84 B under MP2, up 54% in 2022

Pag-IBIG Fund released P15.82 billion in cash loans in the first four months of the year, an increase of 5%...

Read more

Print Edition

View More

Recent Posts

  • Raise your flag to freedom with Jed Madela
  • Get Ready to Shop, Donate, and Save at MR.DIY!
  • Globe At Home, Samsung partner to give Pinoys an elevated digital home experience 
  • BDO Foundation builds blood center in Butuan
  • People …are talking about ‘Eat Bulaga!’
  • Embracing queer club culture
  • Why outing someone is no fun
  • Essential etiquette for filming TikTok videos in public

Advertisement

Latest News

Embracing queer club culture

byManila Standard Lifestyle
June 8, 2023, 6:20 pm
0
8
Essential etiquette for filming TikTok videos in public

Each collaborator's design embodies their creativity and individuality, ideal for celebrating Pride Month By supporting LGBTQIA+ communities globally, COS aims...

Read more

Why outing someone is no fun

byKate Adajar
June 8, 2023, 6:10 pm
0
8
Essential etiquette for filming TikTok videos in public

Have you ever found yourself making comments like “That’s so gay!” or bragging about having an accurate “gaydar” or ranting...

Read more

Essential etiquette for filming TikTok videos in public

byNickie Wang
June 8, 2023, 6:00 pm
0
8
Essential etiquette for filming TikTok videos in public

The growing popularity of TikTok has led to an increase in people filming videos in public spaces. While many TikTok...

Read more

WhatsApp debuts one-to-many broadcasting ‘Channels’

byAFP
June 8, 2023, 4:00 pm
0
8
WhatsApp debuts one-to-many broadcasting ‘Channels’

WhatsApp on Thursday began letting select organizations try a new feature called "Channels" that lets them broadcast to followers on...

Read more

LRMC champions safety thru KaligtaSakay, partners with various schools

byManila Standard
June 8, 2023, 3:31 pm
0
8
LRMC champions safety thru KaligtaSakay, partners with various schools

LRT-1 private operator Light Rail Manila Corporation (LRMC) is going the extra mile as it extends efforts in fostering a...

Read more

Advertisement

ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Technology
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • MS ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Gallery
    • Photos
    • Videos
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Pets
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App