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Thursday, March 28, 2024

Technology as a great enabler

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If all of this is just a dream, then many of us would want this nightmare of COVID-19 to end.

Technology as a great enabler
Traditional businesses that once had physical stores, migrated to the online sphere to adapt with the changes brought about by COVID-19

A year into the first confirmed case of the novel coronavirus of 2019 in the Philippines, the pandemic has definitely modified almost every facet of our waking life. 

In the business sector, for example, companies were forced to shutter indefinitely, while some permanently, as effects of strict lockdowns resulting in diminished foot traffic for brick and mortar stores, financial fragility, and the inevitable cost of reopening in the new normal.

However, as the age-old adage would say, there is a rainbow after every storm, and in a world halted by an unprecedented global health crisis, there is always a silver lining. 

Zoom meetings in boxer shorts, safe food deliveries to satisfy midnight cravings, and Netflix while chilling all day long, were just some of the ways people stayed in the safety of their homes for weeks and months on end. 

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Indeed, technology came as a necessity and a necessary medium for us to continue on with our altered lives amid the pandemic. Banking on the power of technology, companies that have strived during the bleak first few months of the health crisis, stood out among the crowd as they leveraged the power of the internet and the availability of digital assets to row against the current. 

These businesses played their cards right and showed all of us just how to do the right kind of commerce in a pandemic— technology as the great enabler.

This comes as no surprise. In the confines of our homes, we find comfort in the rectangular spaces of the digital realm. We fidget with our phones, and for those more privileged, with tablets, laptops, smart speakers, and TVs— all at the same time, even. 

Through these gadgets and the connectivity given by social media, people have run to tech for entertainment, food, supplies, and many more. 

As the demand and customers moved online, businesses that have been onboard digitally even before the pandemic hit, reaped the benefits of the sudden exodus to tap and click purchasing.  

Not only that, Micro, Small and Medium Enterprises (MSMEs) have suddenly popped up and setup shop through their respective Facebook pages, posting in online groups to bank on free digital channels to sell their products and services. 

Meanwhile, traditional businesses that once had physical stores, migrated to the online sphere to adapt with the changes brought about by COVID-19. These establishments were forced to shut their doors down, but technology opened a big window of opportunity. 

Technology as a great enabler
Gadgets and connectivity

It comes as no surprise that technology has become indispensable in helping us buy, finance, or otherwise acquire all the delicious food, irresistible shopping deals, and other wonderful things and everyday necessities that have kept us alive and well in the past year of the pandemic. 

Technology really is the great enabler in these physically-distant times. 

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