Capillary Technologies, a leading B2B SaaS platform for customer loyalty and engagement, has entered a long-term partnership with Sonak Group, one of the Philippines’ premier retail groups, to build a consolidated digital loyalty program that will boost sales for all its brands.
In this partnership, Capillary will power Sonak’s unified loyalty program across 16 brands, and over 30 physical stores and online channels.
This solution will help in strengthening customer perception of the brands they carry and will provide their already large and loyal customer base with more ways to benefit from their purchases.
Sharing his confidence in the partnership, Kabir Buxani (CTO & Director, Sonak Group) said, "I am very excited about our future project with Capillary. Digital loyalty is one of the key components in our plans to enhance the retail experience we offer our customers, and from our initial dealings with Capillary I am confident we will be able to provide a program of the highest quality."
Using Capillary’s Loyalty+, part of a whole suite of integrated loyalty and engagement software products, Sonak’s umbrella loyalty program will empower its customers to earn and redeem points from any of the group’s brands.
Driven by AI and machine learning, the solution will assist the company in gaining an end-to-end view of each customer and understanding their preferences across purchase journeys using Capillary Insights+.
Together, this partnership is set to create a digital transformative journey for the conglomerate, by replacing its legacy systems with new-age AI and cloud technology.
Optimistic about this growing partnership, Aneesh Reddy, Co-founder & CEO, Capillary Technologies, said: “We are honored to share our state-of-the-art platforms to generate high value in Sonak’s loyalty programs.”
“Just by focusing on simplifying rewards for customers, we believe that there is so much untapped potential in conglomerate loyalty. We are excited to explore the possibilities in this space, thereby also strengthening our footprint in the industry.”
About Capillary Technologies
Capillary Technologies has presence across SEA, US, Middle East, India and China.
Founded in 2008, the platform has unlocked customer retention potential for 400+ enterprises including top brands like Erajaya, Kanmo Retail, Vietnam Investment Group, PUMA, Bata, Asics, HP, Levi’s, VF Brands, KFC and Pizza Hut from retail sectors like apparel & fashion, lifestyle, luxury, hypermarkets, and other sectors like hospitality, fuel, FMCG and consumer durables.
With a massive reach of 100+ loyalty programs, 120K+ stores and 450K+ million consumers, the company is backed by Warburg Pincus, Sequoia Capital, Avataar Capital, and Filter Capital.
Capillary has also been featured multiple times in the past year in Forrester Wave, Gartner and Harvard Business Review. For more information, visit www.capillarytech.com
SONAK group is an integrated import, distribution, and retail corporate group based in the Philippines. After the early years in general merchandising operating as Sonia Trading, the company found its niche in the importation and distribution of sports lines.
SONAK has since grown to become one of Philippines sports' foremost suppliers of premier sporting goods, footwear, sports equipment and sports medicine goods.
SONAK's wholesale division oversees the sales of its carried brands to department chains, private corporations, government entities and athletic associations all around the Philippines.
SONAK has also expanded into retail, currently operating over 30 physical stores and e-commerce channels. For more information, visit www.sonak.com.ph.