Every brand or personality in the areas of politics, entertainment, and corporate has dreamt of earning a strong reach online—and a millennial entrepreneur might have found the answer to kickstart that momentum.
“Who’s afraid of technology? Not me,” says 25-year-old Bran Reluao, now known as the Philippines’ youngest media owner with companies making waves of success in the public relations (PR) industry.
As spectators and consumers move to the online world for news and entertainment, Reluao has learned to take advantage of the booming social media and not solely depend on traditional methods, such as issuing press releases and media pitches.
Immersing himself with the latest digital tools available to study the behavior and interests of Gen Zs and millennials has allowed the young chief executive to build his clients’ crucial connections with the younger generations and trigger socio-political movements.
At a very young age, the millennial entrepreneur created BranReluao & Associates and AuthorityAsia Communications Inc., which are equipped with innovative approaches to help their clients cement a solid brand identity and reach the target audience—or even surpass that.
Thanks to his passion for technology, Reluao’s brainchildren have been reaching new heights with billions of views for partner brands on social media platforms.
“We integrate technologically advanced systems and communication principles, to understand the client’s target audience. We use these to leverage the right technology to deliver service excellence and consumer recall,” Reluao said.
“We specialize in data-driven execution to grow our client’s online presence and deliver top-tier campaigns and solutions through our vast network of influence and partnerships with various brands,” the consultant added.
True to this, Reluao’s strategy helped the tourism industry of a province in South Luzon by involving popular vloggers and influencers. With these personalities’ hundreds of thousands of followers online, the province’s tourist arrivals increased by 75%, and is now called “a hotspot for island lovers and adventurous tourists.”
As a political strategist, Reluao also reshaped the game in politics, beefing up his clients’ candidacies for the 2019 national elections. Seeing Facebook as the most used social media platform of Filipino voters, Reluao’s agency relied heavily on Facebook Live to have “real-time communication with his constituents.”
Fueling his drive to bridge the gap between traditional and digital methods, the millennial entrepreneur rolled out a news platform envisioned to complement traditional media.
With veteran journalists and seasoned media practitioners leading the editorial team, Reluao attempts to deliver newsworthy stories and, once again, stir up the interests of Gen Zs and millennials.