Manila, Philippines — Seeing that she’s just what the brand represents, JAG Jeans has signed Alex Gonzaga as its newest denim girl to join the Philippine’s leading denim brand’s latest roster of style stars.
As one of the country’s most popular content creators, JAG finds Alex’s personality synonymous to what JAG stands for – authentic, original, vibrant, stylish, and values its customers like family, according to the company.
The actress, singer, host and social media phenomenon says saying yes to the offer was not hard for her to do, especially if she was going to represent a brand that boasts both style and comfort
“I really prefer comfort over fashion. But JAG, they really combine comfort and style. I really love this collaboration,” Alex told members of the press, bloggers, and style influencers just before the launch at a packed Robinsons Place Manila.
With her witty Instagram posts and funny Youtube videos, Alex has won the hearts of millions of followers on social media, while her engaging personality is what caught JAG’s attention.
With her youthful energy, genuine wit and humor, and sense of style, JAG sees Alex as the perfect brand ambassador and denim girl for its newest product line, JAG.
“I have always just wanted to be myself, to be comfortable with who I truly am… with my own brand of humor, my infinite energy and sense of style. JAG allows me to be all the things that I am,” shared Alex.
JAG Jeans especially created the J(Heart)AG line for its younger market segment, featuring the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles. The line will feature some of Alex’s favorite pieces such as the non-stretch/ comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the JAG hoodie, along with a collection of shirts and jackets bearing the line’s special logo. This particular JAG selection gave special attention to comfort and unique styling.
This season, the JAG line pays tribute to the modern denim girl – unafraid, true to herself, knows what she wants, and inspires the same in others, just like Alex Gonzaga. The campaign theme exudes the 50’s diner denim chic vibe, featuring vintage Americana and bright neon lights.
At the recent JAG launch in Robinson’s Manila, Alex gamely mingled and conversed with her fans and members of the media, treating them to a number of fun and games. In line with Alex inspiring people to flaunt their own unique style, special guests were invited to decorate their JAG denim jackets with special limited edition patches. The activity kicked off JAG’s special promo where customers, for a minimum additional amount, may avail of special JAG patches that they can use to DIY their JAG jeans and jackets.
The JAG collection is available in all leading department stores and JAG boutiques nationwide.