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Friday, March 29, 2024

SM Megamall is PRA Shopping Center of the Year — Large Category

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SM Megamall was named the Shopping Center of the Year – Large Category during the recent 21st Outstanding Filipino Retailers & Shopping Centers of the Year Awards at the Rizal Ballroom in Makati Shangri-la, Manila.

SM Megamall is PRA Shopping Center of the Year — Large Category
SM Megamall, which is said to have started the malling phenomenon in the Philippines now consists of five interlocked buildings including the game-changing Mega Fashion Hall which is home to global flagship brands and the soon to open Mega Tower, which will have offices, 6 levels of parking, and EDSA driveway and digital art.

The 474,000- square meter shopping center was honored in the large category. It is home to over 1,000 stores and has an average foot traffic of 500,00 during weekend. True to its promise of Endless Shopping, Endless Discoveries, SM Megamall offers a complete and comprehensive tenant mix.

Widely known to have spearheaded the malling phenomenon in the Philippines when it opened in 1991, SM Megamall is known to have revolutionized many exciting retail and leisure concepts. Earlier these included the Artwalk and Art Center’s gallery-in-the –mall, which brought art closer to shoppers; the Mega Trade Hall; and an ice skating rink that highlighted the Filipino’s fire on ice by winning many world championships.

In 2008, the Mega Atrium was built, bridging the gap between Mega A and Mega B with exciting restaurants and retail concepts, as well as the Chapel of the Eucharistic Lord.

SM Megamall Building C, which was built in 2011, has the biggest Department of Foreign Affairs satellite branch for passport applications and renewals, BPO locator Convergys, and six levels of parking to serve customers.

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More recently, has become a premier shopping, dining, and lifestyle destination with the opening of the Mega Fashion Hall, its game-changing new wing, in 2014. Known as the home of global flagships, it is the space for big-format high street fashion and lifestyle brands, as well as exciting international dining concepts including Michelin star restaurants.

The Mega Fashion Hall is also the base of upgraded leisure and entertainment offerings such as the Olympic-sized Ice Skating Rink, a fully computerized 14 lane-bowling alley, an IMAX and director’s club cinema.

SM Megamall continues to grow with the opening of the Mega Tower in 2020, which will include offices, 6 levels of parking, retail shops, an EDSA driveway, and digital art.

As a responsible member of the community, SM Megamall has spearheaded many corporate social responsibility projects such as handicap friendly facilities, and environmental endeavors like a sewage treatment plant and the Trash for Crash recycling programs.

The annual search for the Outstanding Filipino Retailers seeks to recognize Filipino retailers who have epitomized the model of a successful retailer in terms of growth and good ethical business practices.

SM Megamall is PRA Shopping Center of the Year — Large Category
SM Megamall was recently awarded as the Shopping Center of the Year- Large Category by the Philippine Retailers Association's during the 21st Outstanding Philippine Retailers and Shopping Centers Awards held recently at the Rizal Ballroom in Makati Shangri-La Hotel, Manila. Known for spearheading the malling phenomenon in the Philippines when it opened in 1991, SM Megamall today at 474,000 square meters has since become a premier shopping, leisure, and lifestyle destination with Endless Shopping, Endless Possibilities. In photo, SM Chief Operating Officer Steven Tan (3rd from the left) receives the award from PRA Platinum Awardee and Central Books president Ma. Alegria Limjoco (left), PRA Vice Chairman Mars Chua (2nd from left) and DTI Undersecretary Zenaida Maglaya (extreme right). Also shown in photo are SM SVP for Marketing Jon Jon San Agustin (2nd from right) and SM AVP for Operations Ian Mathay (3rd from right)

Philippine Retailer’s Association (PRA) introduced the Shopping Centers of the Year category in 2002, which recognize the Philippines’ world-class shopping centers’ part in promoting the growth and development of the retail industry.

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