One food that has truly become a Filipino favorite is the litson manok. Filipinos love this roasted chicken so much that one can practically find a stall at every street corner; and it sells like pancakes the whole year round.
One company that has driven roasted chicken to national consciousness is Chooks-to-Go, the flagship brand of Bounty Agro Ventures, Inc. With over 1,300 stores nationwide, the brand brings quality roasted chicken to every Filipino’s dining table, becoming the trusted take-home ulam that gathers families together for an enjoyable meal time.
More than just being a food brand, Chooks-to-Go, for the past couple of years, has also shown its love and support for Filipinos, empowering them in more ways than one through its advocacies and corporate social responsibility projects.
In 2014, Chooks-to-Go joined DZMM’s Bangka Project, donating fiberglass boats to sustain the livelihood of fishermen in Samar and Leyte who were affected by Typhoon Yolanda. It also conducted poultry training sessions among farmers in Patikul, Sulu and extended support to various indigenous people’s communities.
For over a year now, Chooks-to-Go has also been showing support for the country’s most-cherished sport, basketball. Charged with the desire to encourage Filipinos to achieve their dreams and passion, the brand has sponsored the country’s national men’s basketball team, Gilas Pilipinas. As the nation’s Manok ng Bayan, the team is supported by Chooks-to-Go in their journey to success and quest for basketball supremacy in Asia.
To further advocate love for country among its people, Chooks-to-Go is embarking on a new campaign that will showcase and celebrate the hard work and proud moments of Filipinos, to keep the spirit of nationalism alive.
“Our success would not be possible without the support of the Filipino nation. The things that we do for our fellow Filipinos—from serving quality products to supporting various causes—are only fitting,” said Ronald R. Mascariñas, Bounty Agro Ventures, Inc. president and general manager.
With its new advocacy, Chooks-to-Go hopes to inspire more Filipinos to show their love for the country by persevering in various endeavors that will bring glory to the motherland, instilling a sense of nationalism among the younger generation, and celebrating every triumph with the family and community.
