ONE Championship capitalized on yet another big year as it ranked in the top five for viewership and engagement among all major global sports properties in 2021.
According to the Nielsen report “Year in Review: Sports Consumption Evolution,” The Home of Martial Arts sat at number two for digital viewership last year, jumping from the fourth spot that it occupied in 2020.
ONE also had 13.8 billion views across the social media platforms Facebook, Instagram, YouTube, and Tiktok. The martial arts organization trailed just behind the NBA, which had over 14.5 billion views.
Trailing ONE was the UEFA Champions League (10.1 b), the NFL (7.7 b), and the UFC, which dropped two places from 2020 as they walked away with 6.6 billion views in 2021.
In fan engagement, ONE was at number four on Facebook with 16.6 thousand average engagements per post, just behind football giants UEFA Champions League, English Premier League, and La Liga, respectively.
It also ranked fourth on YouTube, 11th on TikTok, and 17th on Instagram for engagements per post.
ONE leapfrogged in digital follower growth last year, getting a 24 percent bump in its fanbase with 42.7 million additional followers across Facebook, Instagram, and YouTube.
The organization only trailed the Tokyo 2020 Olympics (+73 percent), UEFA EURO 2020 (+35 percent), and Formula 1 (31 percent) when it came to follower growth.
Moreover, ONE continued to reach to the younger generation. It had a 146 percent growth in followers on TikTok, ranking second behind Formula 1 in follower growth on the gen-z platform.
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