ABS-CBN’s tradition in creating values-filled Christmas and Summer Station IDs for Filipinos all over the world marked a milestone as the company was named a Hall of Famer for winning six Best Station ID awards through the years at the 44th Catholic Mass Media Awards (CMMA).
Six Kapamilya anthems were recognized by the CMMA in the years 2010 (“Bro, Ikaw ang Star ng Pasko” – CSID 2009) , 2011 (“Ngayong Pasko Magniningning ang Pilipino” – CSID 2010), 2012 (Pinoy Summer, Da Best Forever – SSID 2012), 2014 (Masayang Muli ang Kwento ng Summer – SSID 2014), 2016 (Thank you for the Love – CSID 2015), and 2021 (Ikaw ang Liwanag at Ligaya – CSID 2020).
Apart from the major recognition, ABS-CBN also won the Best TV Ad (Public Service) award for its PSA featuring Filipino Olympic medalists titled “Sa Likod ng Medalya.”
“It’s Okay Not To Be Okay,” written and sung by Angela Ken and co-written by ABS-CBN Music creative director Jonathan Manalo, bagged the Best Secular Song award.
Meanwhile, Knowledge Channel’s “Ready, Set, Read!”, a video series aimed to improve English reading competencies among Filipino elementary students, received a special citation for the Best Children and Youth Program award.
In observance of the International Social Communication Day, established to stress the importance of mass media and to instill a sense of responsibility in communicators, the Catholic Mass Media Awards is an annual ceremony that pays tribute to organizations that promote values-filled content through print, broadcast, and social media.