As Vivamax celebrated its first anniversary on Jan. 29, the leading streaming platform continues to reach milestone after milestone, setting a gold standard for the growth of digital entertainment in the country.
In 2021, Vivamax racked up a total of 14 million views on the platform on the strength of a veritable treasure trove of Viva library titles of both local and Korean movies as well as a formidable line up of Hollywood blockbusters added regularly, and the premiering of one new Vivamax Exclusive every week.
This aggressive strategy has resulted in 2.5 million users registering on Vivamax as of Q1 2022. And the entertainment company expects the numbers to grow with its effort this year to the premiere two new exclusives per week.
While Vivamax is a 100 percent Pinoy platform, it’s ambitions are set for the world.
In 2022, Vivamax is geared on establishing a wider global footprint with the availability of the platform in the following territories: United States, Canada, Italy, Spain, United Kingdom, Germany, Norway, France, Sweden, Netherlands, Belgium, Switzerland, Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman, Jordan, Lebanon, Israel, Egypt, Turkey, Australia, Brunei, Hong Kong, Indonesia, Japan, Korea, Macau, Malaysia, Maldives, New Zealand, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
In the first quarter of 2022, Viva also sees the growth of Vivamax Plus, the new transactional video on demand (TVOD) service of Vivamax.
Launched in the last quarter of 2021, Vivamax Plus serves as the premier access point for new Vivamax original movie titles, newly-enhanced digital classics of the huge Viva Films inventory, newest blockbusters from Korea and Hollywood, concert specials produced by Viva Live and more, all delivered in 4K resolution.
Vivamax builds on Viva’s drive to produce films featuring the biggest and hottest stars, covering the widest range of genres, and catering to the tastes of every Filipino.