The Jessica Soho Presidential Interviews set the bar high for future election specials with GMA News and Public Affairs pillar Jessica Soho boldly asking four of the leading presidential aspirants tough questions about the controversies thrown at them, their stand on pressing issues, and their concrete plans should they be elected.
The three-hour-long television special became the most talked-about subject the past week: receiving rave reviews, dominating weekend programming, and registering historic online milestones.
The special which aired last Saturday, Jan. 22, was the most-watched program the past weekend registering 16.2 percent people ratings based on Nielsen Phils. TV Audience Measurement’s overnight Urban Philippines data. Meanwhile, its counterparts on TV5 (Sing Galing Sing-Lebrity Edition, Rated Korina, Kagat ng Dilim) and A2Z (TV Patrol Weekend, Pinoy Big Brother Kumunity Season 10, Maalaala Mo Kaya) only managed to tally 2.1 percent and 1.3 percent, respectively.
The special’s highly successful TV airing was heavily supported by advertisers at the same time.
The Jessica Soho Presidential Interviews also took the internet by storm. Its official hashtag (#JessicaSohoInterviews) dominated Twitter’s trending topics both in the Philippines and worldwide within minutes of airing, generating over 290,000 tweets. It remained the top trending topic in the Philippines until Sunday and re-entered the list on Monday morning. Likewise on Facebook, the much-anticipated special chalked up over 4.1 million engagements, the livestream across several GMA channels generated over 3.6 million views while on Tiktok, it attracted thousands of eyeballs among the younger demographic.
On YouTube, the livestream on GMA News and Public Affairs’ channel reached over 230,000 peak concurrent viewers. It became the top trending video on the platform shortly after the special ended. The video has amassed over 5.2 million views as of January 25.
Viewers and netizens were all praises for Soho, who boldly asked the presidential aspirants the questions that need to be asked – their intentions behind running for the position, the controversies thrown at them, their stand on pressing issues, and their concrete plans should they be elected. Soho also threw unexpected and revealing questions to the presidential aspirants for viewers to get to know them better.
The Jessica Soho Presidential Interviews invited the five leading presidential aspirants based on the latest surveys, with four accepting the invitation: Manila City Mayor Francisco “Isko Moreno” Domagoso, Senator Panfilo “Ping” Lacson, Senator Emmanuel “Manny” Pacquiao, and Vice President Maria Leonor “Leni” Robredo.
The special also aired on GMA’s flagship international channel GMA Pinoy TV and was also simulcast via the Network’s flagship AM station Super Radyo DZBB 594khz and all its Super Radyo stations nationwide.
The Jessica Soho Presidential Interviews is the maiden offering of GMA Network’s Eleksyon 2022 series of election specials and is part of the Network’s Dapat Totoo advocacy campaign.
Viewers who missed the Jan. 22 airing can catch the replay this Sunday, Jan. 30, at 9:45 p.m. on GTV.