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A first in history: Local dramas air in Ecuador

Spanish-dubbed versions of Filipino dramas continue to rate well in Ecuador. For the first time, two GMA dramas will be airing concurrently on Ecuadorian television, made possible by the partnership between GMA’s content distribution subsidiary, GMA Worldwide, Inc. (GWI) and Latin Media Corporation (LMC).

A first in history: Local dramas air in Ecuador
GMA's phenomenal daytime drama 'My Special Tatay' premiered in November as 'Un Corazon Especial' on Ecuador's state-owned network, TC Televisión.
The Spanish-dubbed version of GMA’s phenomenal daytime drama The Heart Knows (My Special Tatay)  premiered on Nov. 12 as  Un Corazon Especial on Ecuador’s TC Televisión.  

The drama about Boyet, a young father with autism immediately captivated Ecuadorian audience and delivered high ratings, averaging almost nine points on weekdays at 5:30 p.m. It is among the most-watched programs on TC. 

Following the success of Un Corazon Especial, TC Television launched another  GMA  drama, this time on its primetime block. GMA’s top-rating drama The Way To Your Heart (Onanay), with Spanish title  El Amor Mas Grande,  premiered on Nov. 19 and airs Monday to Friday at 8:00 p.m. (Ecuador time).  

The series tells the story of Onay, a mother with achondroplastic dwarfism longing for the acceptance of her daughter. On social media, the drama is shaping up to be another hit, with viewers expressing their excitement over the series.

Roxanne Barcelona, GWI Vice President, is thrilled with the positive reception of  GMA  dramas in Ecuador.  

“Our dramas rate well in the countries where they are shown because while retaining common elements like family, romance and relationships, our content features unusual themes that keep viewers engaged and boost ratings for the broadcasters,” she said.  

“In Latin Media Corporation, we have found a dedicated partner who is truly committed to the propagation and success of  GMA’s dramas in Latin America,” she added.

Latin Media CEO Jose Escalante is also delighted with the high ratings of  Un Corazon Especial.  

“We feel more motivated than ever after learning about the extraordinary ratings of this drama that addresses a subject as sensitive, but at the same time, important as autism is in our societies. The treatment that the drama has given to this issue is fundamental that it has penetrated so deeply into the hearts of viewers,” he said.

Topics: GMA Worldwide Inc. , Latin Media Corporation , Onanay , My Special Tatay
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