Leading media network, GMA, sets ablaze the light of love this Holiday Season with its newest Christmas station ID (CSID) “Love Shines” released two Sundays ago.
Following the network’s grand tradition of heartwarming campaigns namely “PasaLove” (2009), “Share the Love” (2014), “MaGMAhalan Tayo Ngayong Pasko” (2015), and “Buong Pusong MaGMAhalan” (2017), the 2019 CSID once again hits close to home with its inspiring message of love.
The brightest Kapuso stars and the most respected news and public affairs personalities came together to meet and honor individuals who embody and deliver His love to the people around them-unforgettable get-togethers that were filled with love, warmth, and joy.
Among them, a mother who patiently carries her 22-year-old, differently-abled son every single day for the past 15 years for him to go to school, the proud son of a father who works hard as a garbage collector to provide for his and his siblings’ education, an earthquake survivor from Pampanga and her rescuers, and many more.
This uplifting showcase of real-life stories of compassion, resilience, and faith brings forth the powerful idea that everyone can be an agent of love to anyone, in any form.
The Kapuso Christmas campaign #LoveShines instantly became a trending topic worldwide and breached the one-million-views mark after its launch on Nov. 10. Netizens lauded the CSID for highlighting the true essence of the season and encouraging all to share happiness, bring hope, and spread love, especially to those who need it most.
Netizens share their thoughts on the new station ID upon watching it on GMA’s official social media accounts.
Dawud Ben Olivar Oliquiano commented, “It will shine worldwide, not only this season but forever. Kudos GMA for this brilliant and amazing festive kind of a heartfelt storytelling of real life survivors and heroes.”
Honey May Lobedica, on the other hand, shared how the CSID made her miss her family in the Philippines and at the same time felt assured that love definitely shines wherever she may be. “When I watched the CSID of GMA I cried. I miss my family in the Philippines so much. This is my first Christmas away from home. Saan ka man lupalop ng mundo, don’t forget that #LoveShines in all of us. Thanks GMA for this heartwarming message.”
“You can feel GMA’s sincerity in reaching out to the needy. It is not only for publicity or ratings, they truly wanted to make a difference. And their artists reflect the values they hold dearly. Kapuso forever!” Bo Mason wrote.
Susan Ocampo also commended the CSID’s storytelling. “Simple but touching. I love that GMA focused on the stories. Almost all of thesenapanood ko sa KMJS or sa social media kaya familiar sila. Maligayang Pasko mga Kapuso!”
Indeed, the Kapuso Network reminds us that we all have the capacity to be bearers of light in the lives of others.
Catch GMA Network’s Christmas Station ID on GMA-7 and online on www.GMANetwork.com or on GMA Network’s official social media accounts.