GMA Network kept the upper hand in the TV ratings competition in its bailiwick areas Urban Luzon and Mega Manila according to the latest data from ratings service provider Nielsen TV Audience Measurement.
For the month of October (with Oct. 27 to 31 based on overnight data), GMA posted an average of 32.3 percent total day people audience share in Urban Luzon, outscoring ABS-CBN’s 31.1 percent. The said viewer-rich area accounts for 72 percent of all urban TV viewers in the country.
The Kapuso Network continued to beat competition in the afternoon block with 33.0 percent people audience share while ABS-CBN registered 31.6 percent.
GMA also won in the evening block with 34.9 percent versus ABS-CBN’s 32.9 percent.
Consistently dominating Urban Luzon’s list of top-rating programs is no other than Kapuso Mo, Jessica Soho (KMJS). The award-winning magazine program similarly led the list of top 30 shows in National Urban Philippines. Its Halloween special episode “Gabi ng Lagim” was again top-trending worldwide last Oct. 27 and garnered a people rating of 16.8 percent.
Following KMJS in the list of top programs for October were 24 Oras, The Clash, The Gift, Pepito Manaloto, Beautiful Justice, Daig Kayo ng Lola Ko, Magpakailanman, One of the Baes, Daddy’s Gurl, Amazing Earth, Prima Donnas, Wowowin, Eat Bulaga, and the recently-launched afternoon series Magkaagaw.
Likewise in Mega Manila (with official data from Oct. 1 to 26), GMA Network recorded 32.6 percent average total day people audience share as compared to ABS-CBN which only managed to get 29.5 percent. Meanwhile, Kapuso shows took 16 spots out of the top 30 shows in the said area, which accounts for 60 percent of all urban viewers in the country.
Nielsen TV Audience Measurement’s client pool covers a total of 32 clients/subscribers consisting of 6 local TV networks including ABS-CBN, TV5, Aksyon TV, and CNN Philippines, among others; three regional clients; two blocktimers; and 21 agencies (17 media agencies, three consulting agencies, and one digital agency).