GMA Network firmly held the top spot in the TV ratings competition in both Urban Luzon and Mega Manila according to the latest data from ratings service provider Nielsen TV Audience Measurement.
GMA recorded an average of 31.7 percent total day people audience share in Urban Luzon, which was ahead of ABS-CBN’s 30.7 percent for the month of September (with Sept. 22 to 30 based on overnight data). The viewer-rich area accounts for 72 percent of all urban TV viewers in the country.
The Kapuso Network led in the morning block with 24.9 percent people audience share, while rival network got 24.1 percent.
GMA also continued its winning streak in the evening block with 34.9 percent versus ABS-CBN’s 32.3 percent.
In Urban Luzon’s list of top 30 programs, Kapuso Mo, Jessica Soho (KMJS) consistently remained in the number one spot. The award-winning magazine program also dominated the list of most-watched shows in National Urban Philippines.
Following KMJS were Sahaya, 24 Oras, the Alden Richards starrer The Gift, Beautiful Justice, Daig Kayo ng Lola Ko, newest primetime offering One of the Baes, Love You Two, and Amazing Earth.
The recently-launched second season of The Clash also made it to the list of the network’s ratings drivers for the month, followed by StarStruck, The Better Woman, Pepito Manaloto, Daddy’s Gurl, Magpakailanman, 24 Oras Weekend, and Wowowin.
With official data from Sept. 1 to 21, GMA Network similarly won in Mega Manila, which accounts for 60 percent of all urban viewers in the country. The Kapuso Network posted 31.7 percent average total day people audience share, beating ABS-CBN’s 28.1 percent. More Kapuso shows also made it to Mega Manila’s top programs list with 18 out of the top 30 shows.
Nielsen TV Audience Measurement’s client pool covers a total of 32 clients/subscribers consisting of 6 local TV networks including ABS-CBN, TV5, Aksyon TV and CNN Philippines, among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, and 1 digital agency).