Filipino households are still turning to ABS-CBN for insightful news and heartfelt TV programs as the network continued to hold on to its average audience share of 45 percent in August, or 14 points higher than GMA’s 31 percent, according to data from Kantar Media.
FPJ’s Ang Probinsyano (35.8 percent) continued to maintain its winning streak for almost four years now as the most watched show nationwide. Similarly, the return of The Voice Kids (35.5 percent) on TV made it claim the title as the top pick of Filipinos among weekend shows.
The General’s Daughter’s (30.9 percent) high-octane episodes kept viewers entertained in August, while weekend shows Hiwaga ng Kambat (30.6 percent) and Maalaala Mo Kaya (30.2 percent) proved that how much Filipinos love values-laden programs.
Rounding out the top ten list of most watched shows nationwide are TV Patrol (28.1 percent), Home Sweetie Home: Extra Sweet (24.2 percent), Kadenang Ginto (22.7 percent), and The Killer Bride (22.5 percent), which broke into the top 10 in less than a month since it premiered.
Meanwhile, ABS-CBN also won all time blocks in August, asserting its dominance in primetime (6:00 p.m. to 12:00 mn) where it recorded 48 percent share, versus GMA’s 31 percent; in the afternoon block (3:00 p.m. to 6:00 p.m.) with 47 percent, compared to GMA’s 33 percent; in the noontime block (12:00 nn to 3:00 p.m.) with 46 percent, versus GMA’s 32 percent, and in the morning block (6:00 a.m. to 12:00 mn) with 39 percent, in contrast to GMA’s 29 percent.
Likewise, the Kapamilya network also emerged triumphant again Metro Manila as it registered 41 percent share, or 16 points higher than GMA’s 25 percent. In Mega Manila, ABS-CBN registered 36 percent, while GMA got 31 percent.
In Total Luzon, ABS-CBN earned 41 percent, versus GMA’s 34 percent. It also won in Total Visayas with 55 percent, beating GMA’s 24 percent, as well as in Total Mindanao with 52 percent, trailing GMA’s 28 percent.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.