Phar Philippines launches TUBE, Manila’s first ever in-train TV network, which offers informative, entertaining, and inspiring content to the 1.3 million commuting public via 1000+ TUBE LED screens installed in the LRT-1, LRT-2, and MRT-3 lines.
TUBE not only features a real-time Passenger Information System with GPS-triggered alerts, but TUBE also gives the riders an audio and visual treat with TUBE-exclusive content in the form of one-minute mini-episodes from a select roster of online content creators.
Included in the TUBE influencer line up are Michelle Dy, Micah Louisse, Carlo Ople, Jeremy Kruis, Air Lajada, Richie Zamora, Prince de Guzman, and Julz Savard. The mini-episodes cover a diverse range of topics like lifestyle, grooming and style, travel, gaming, sports, and in the future, to name a few.
“TUBE is going to change the rules of engagement as far as media consumption is concerned. With 1.3 million passengers commuting every day, TUBE rivals the major television channels’ reach in the NCR. We work extensively with governments and transport operators in Asia and we can quite confidently say that TUBE is the best passenger information system we have seen. Sprinkle some cutting edge content creators and you have something special in the making.” Prem Bhatia, Managing Director Asia of PHAR Partnerships
During the launch, there was a panel discussion on TUBE with Prem Bhatia Managing Director Asia of PHAR Partnerships, Gladys Basinilio Chief Growth Officer of Starcom MediaVest Group, and TUBE Influencers Micah Louisse, and Air Lajada. There were other TUBEfluencers like Ritchie Zamora who joined in the festivities and hosted the fun quiz bee.