Media giant GMA Network maintained its nationwide ratings advantage based on the latest data from Nielsen TV Audience Measurement, the industry’s widely-trusted ratings service provider.
For the full month of April (with April 22 to 30 based on overnight data), GMA registered an average of 39.7 percent total day people audience share in the National Urban Television Audience Measurement (NUTAM), ahead of ABS-CBN’s 38.6 percent.
The Network continued to dominate NUTAM’s morning block with a people audience share of 37.9 percent beating ABS-CBN’s 33.4 percent. GMA likewise led in the afternoon block with 41.6 percent as against its rival’s 37.8 percent.
GMA, meanwhile, reigned supreme across all day parts in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
The Kapuso Network maintained a double-digit margin in Urban Luzon with an average total day people audience share of 44.2 percent versus competition’s 33.2 percent.
Likewise in Mega Manila (with official data from April 1 to 21), GMA was clearly ahead of the competition with 45.8 percent total day people audience share, while ABS-CBN only managed to get 30.5 percent.
Kapuso shows also took majority of the spots in NUTAM’s list of top-rating programs with Kapuso Mo, Jessica Soho (KMJS) as the most watched GMA program last month.
Following KMJS were Kambal, Karibal, Magpakailanman, Pepito Manaloto, and 24 Oras.
Newly-launched primetime series The Cure immediately made it to the top 30 list joining Sherlock Jr., The One That Got Away, Lip Sync Battle Philippines, 24 Oras Weekend, Daig Kayo ng Lola Ko, Eat Bulaga, Contessa, Imbestigador, Wowowin, and The Stepdaughters.
GMA also dominated the Urban Luzon and Mega Manila lists, claiming 20 spots out of the top 30 programs in both areas.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.