Kapamilya programs that promote love for family and good values entertained more Filipinos nationwide last February.
Based on Kantar Media data covering both urban and rural homes nationwide, ABS-CBN maintained its lead over its rival network nationwide after it hit an average audience share of 44 percent vs. GMA’s 35 percent last month.
FPJ’s Ang Probinsyano topped the list of top 20 most watched programs in the country with an average national TV rating of 37.9 percent followed by Your Face Sounds Familiar Kids (36.8 percent) and “Wansapanataym” (32.5 percent).
The Coco Martin starrer continues to captivate viewers with its action-packed and values-filled episodes that promote crime awareness, Your Face Sounds Familiar Kids for providing entertainment that bonds the whole family, and Wansapataym for teaching important lessons to its young viewers.
MMK (30.7 percent) continues to touch viewers with its heartwarming and inspiring stories of Filipinos overcoming struggles, while teleseryes My Dear Heart (27.4 percent) and newly launched Wildflower (21.5 percent) show viewers the power of love and how it can conquer hate, fear, or anger in anyone’s heart. Heart (Nayomi Ramos) continues to touch and change the life of cold-hearted and power hungry Dr. Margaret Divinagracia (Coney Reyes) while Ivy’s (Maja Salvador) quest for revenge gets derailed as she grows feelings for the youngest Ardiente, Diego (Joseph Marco).
My Dear Heart beat GMA’s newest primetime offering Destined to Be Yours with just an average national TV rating of 19.6 percent. Its pilot telecast on Feb. 27 generated only 20.2 percent nationwide while My Dear Heart hit 29.1 percent.
The now defunct hit afternoon series Doble Kara (19 percent) also made the cut as well as other weekend contenders Home Sweetie Home (25.1 percent), Goin Bulilit (24.5 percent), Rated K (19.3 percent), Ipaglaban Mo (19.1 percent), and It’s Showtime (Saturday) (18.8 percent).
TV Patrol (30.2 percent) remains to be the most watched newscast on weekdays and even on weekends with and TV Patrol Weekend (18.5 percent).
ABS-CBN once again ruled primetime (6 p.m.-12 mn) where it scored an average audience share of 47 percent, a 13-point lead compared to GMA’s 34 percent. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also beat GMA in February in other areas. More viewers tune in to the Kapamilya network in Total Balance Luzon with an average national audience share of 45 percent versus GMA’s 38 percent; in Total Luzon with 40 percent vs GMA’s 37 percent, in Total Visayas with 52 percent versus GMA’s 30 percent; and in Total Mindanao with 53 percent versus GMA’s 31 percent.