Actress and recording star Maymay Entrata defies society’s toxic beauty standards in her self-empowering single “Amakabogera,” her latest release under Star Pop.
“Everyone seems to have that same standard—to be beautiful according to what the trend is or what society tells you to be. ‘Amakabogera’ is a song about self-empowerment, being confident in who you are amid the high standards of the world,” said Maymay, whom netizens dubbed as the new solo star of the P-pop movement.
She added, “Don’t ever doubt and compare yourself with others. You are beautiful, you are unique, and you are strong. Don’t let their standards snatch your crown.”
The track, written by Loriebelle Darunday and Elmar Jan Bolano who composed the song with Justin Ian Catalan, encourages listeners to be unapologetic and confident in embracing their own beauty, regardless of what cynics say. It was produced by Star Pop head Rox Santos.
Apart from its infectious beat and bold lyrics, “Amakabogera” also showcases Maymay’s range as a vocalist, proving that the Kapamilya all-rounder has a dynamic sound and impressive artistry.
Meanwhile, the music video of “Amakabogera” has also dropped, which shows Maymay in her element—strutting down a runway, dancing to a commanding choreography, slaying in a captivating red dress, and embracing her natural beauty with a just-woke-up look.
The video directed by Amiel Kirby Balagtas has so far accumulated almost 800,000 views since it premiered on Oct. 22.
Last May, she released the single “’Di Kawalan,” another self-assuring track about realizing one’s own precious worth. The song currently has over 243,000 Spotify streams while its music video has over 1.3 million views.
On November 26 (Friday), Maymay is also set to hold her first digital concert “Mpowered,” with special guests Darren Espanto, AC Bonifacio, Mimiyuuuh, and Nyoy Volante that will be livestreamed via KTX.ph, iWantTFC, and TFC IPTV. SVIP and VIP ticketholders will also enjoy an after party with Maymay, DJ Jhai Ho, and Edward Barbers.