Sound giant JBL has recently launched its newest line of sports and lifestyle headphones, which features true wireless and active noise cancellation technology suited for fitness, professional, and everyday use.
The launch also highlighted the introduction of triple threat queen Nadine Lustre as its new ambassador.
“As an artist, it’s a responsibility to give a good quality material in terms of music. So, you need to have a top-quality partner to do that,” Nadine said of her partnership with JBL.
“Music is my life and I breathe music, and JBL has always been there to support that kind of lifestyle. And since music is a part of my life, I didn’t think twice when they told me that they wanted me to work with me,” she added.
The lifestyle brand described the multimedia star — who joined the JBL team to unveil the collection and cap it off with a special performance — as unique, professional, and confident.
Meanwhile, the 11 new models JBL has launched are made to suit different consumer needs
“As offices were temporarily close, working from home meant we rely on our headphones, not only to enjoy our playlists but also taking calls and attending an online meeting. For students, distant learning brought the classroom together. Headphones became essential not only for music, but for our livelihood and education,” Harman Asia-Pacific Vice-President and General Manager Grace Koh said at an online press launch on June 10 held via Zoom.
“JBL pays meticulous detail to delivering quality sound, technology designed to enhance everyday activities. From features such as wireless, adaptive noise cancelation, voice assistant, to designs that fits everyone,” she ended.