Pop superstar Justin Bieber teamed up with TikTok for Journals live from the drew house, the platform’s first-ever full-length single-artist live performance. The show drew over four million unique views over two broadcasts, making it the most-viewed single-artist livestream in TikTok history.
Journals Live from the drew house was a special moment for TikTok, but also for Justin, as it marked his first-ever performance of songs from his fan-favorite 2013 album JOURNALS.
The buzz surrounding the Valentine’s Day performance caused a resurgence in the popularity of the album, ushering JOURNALS past the three billion all-time streams landmark.
Project highlights “All That Matters” and “Heartbreaker” reached charts in multiple countries, and the buzz surrounding the performance had a rising tide effect on the rest of the artist’s catalog–Bieber’s newest single “Anyone” ascended to the #1 spot on iTunes over the weekend.
With over 20.3 million followers — a 700K increase since the announcement of #JournalsLive — Justin Bieber is an active member of the TikTok community, using his account to reveal behind-the-scenes footage, partake in the latest trends, and more.
His first-ever TikTok, which included a snippet of his hit song “Yummy” (which was a big TikTok hit with over 5 million video creations) generated over 117 million views.
Justin is currently trending worldwide with his benny blanco collab “Lonely,” which has over 872K video creations and more than 5 billion video views. After closing out 2020 with three smash singles — “Holy,” with Chance The Rapper, “Lonely” with benny blanco, and “Monster” with Shawn Mendes — Justin Bieber rang in the new year with a brand new single “Anyone,” and his return to the live stage in a blow-out NYE livestreamed concert.
Justin continues to reign as one of the biggest artists in the world: the #1 artist on YouTube with 60+ million subscribers, and the #2 artist on Spotify global with over 65 million monthly listeners.