While Filipinos may say the words “I love you” every day, they are still very expressive in the ways that they show their concern and care for their loved ones.
Celebrity dads Gary Valenciano and Chito Miranda partnered with AIA Philippines (formerly AIA Philam Life) and BPI AIA (formerly BPI Philam Life) to launch a campaign about expressing love in a more meaningful way by making sure that loved ones are protected from life’s uncertainties.
The centerpiece of the campaign was the song “It’s Real Love,” sung by Gary and Chito, written by Jonathan Manalo in collaboration with the two singer-songwriters.
For the video launch of “It’s Real Love,” Gary and Chito held a special serenade for AIA Philippines and BPI AIA customers, whose personal stories inspired the lyrics.
“The song is about love, in all forms. We wanted to come up with something that talks about love, not just the romantic kind, but love for your mom, your brother or sister, or your children, and how unselfish it is and how it makes you care about someone else, more than yourself,” says Chito.
While the song was based on the personal stories of others, both say the lyrics also resonated with them. Gary says, “I have two favorite lines in the song. One is ‘choose to show love in a special way’ and ‘lagi kang meron time sa pamilya.’ My family means the world to me so these lines were very real to me.”
Chito dedicates the song to his family, who he refers to as his greatest love. “With my family, I make sure that their health, safety, security, and overall wellness come first – even before mine.”
As for Gary, he says it is his tribute to people who have thought of others first before thinking of themselves and who have sacrificed so much for the people who mean the most to them.
Gary emphasizes that one way to express love is by providing peace of mind. He believes that taking action in the present plays a crucial role in shaping a secure future. By teaching loved ones the importance of investing and securing financial stability, individuals can offer reassurance for a better tomorrow.
Chito shares the same sentiment, expressing his desire to ensure the security of his loved ones’ futures without any worries. He highlights the partnership between AIA Philippines and BPI AIA, showcasing how their personalized products cater to specific needs, making individuals feel like the offerings were tailor-made for them.