Consumer finance company Home Credit Philippines (HCPH) has introduced singer-songwriter Moira dela Torre as the brand’s ambassador for its “Para sa Life” campaign that aims to share a message of hope for a better life for Filipinos.
Moira, the most-streamed Filipina artist for bigness, performed the theme song “Para Sa Life” of Home Credit campaign video.
“I loved it. It was so special to me,” Moira said, pertaining to the song. “I’m glad that Home Credit gives me the opportunity to be their ambassador so I can give voice to that wonderful song to inspire more Filipinos.”
The singer-songwriter behind the hit songs “Malaya,” “Tagpuan,” and many more believes that Home Credit’s new campaign can touch the hearts of millions of Filipinos.
“I really love that Home Credit allows us to have somebody to rely on. Back in college, I really wanted to buy a microwave for myself since I was living alone. But I knew that it was impossible for me to get one since I couldn’t afford it in cash,” Moira said laughing.
“Now, I love that Home Credit provides us the accessibility to purchase the things we need in life while giving us the flexibility in our payment terms. And I’m happy that someone out there, who I once was like, can now buy their microwave because of Home Credit,” Moira added.
Sheila Paul, HCPH’s Chief Marketing Officer, expressed her delight in the song being an inspiration to individuals who aspire financial stability.
“This new song of Home Credit encapsulates the brand’s promise of companionship through the use of our easily accessible and affordable financial products for our Filipino consumers. Also, the song relays that Home Credit is ideal for young families and starting individuals who aspire to establish their lifelong plans and helping them turn small dreams into reality,” she shared.
Check out the official music video of Moira for Home Credit’s “Para sa Life” campaign by visiting the brand’s official Facebook and YouTube accounts.