Media giant GMA Network, through GMA Regional TV (RTV), launched its 12th regional station in the Philippines with GMA Ilocos Norte last March 17.
Set to further strengthen the network’s presence in Northern Luzon, GMA Ilocos Norte can be accessed by viewers via GMA TV 5 on free TV, GMA Affordabox, and GMA Now. It is GMA Network’s fifth regional station in Luzon after GMA Dagupan, GMA Ilocos Sur, GMA Bicol, and GMA Batangas.
“With the launch of GMA Ilocos Norte Station as one of the key hubs of GMA Regional TV, this strengthens our local news coverage in North Central Luzon, and solidifies GMA Integrated News’ position as the ‘News Authority of the Filipino,” said First Vice President and Head of GMA Regional TV and Synergy, and Acting Head of GMA Integrated News Oliver Victor Amoroso.
“Recently, as part of our 2023 initiatives, we have also introduced our morning news program Mornings with GMA Regional TV which perfectly complements our top-rating afternoon newscast GMA Regional TV One North Central Luzon,” Amoroso added.
Joining Amoroso at the station inauguration and blessing were Rizalina D. Garduque, consultant for sales, Sales and Marketing Group; Ann Marie O. Tan, senior assistant vice president for Local Sales, and concurrent station manager for Central and Eastern Visayas; Sheila Marie R. Medina, senior station manager for GMA Ilocos Sur and Norte Stations; Jennevieve Ocaña, station manager, Zamboanga along with other GMA RTV Head Office managers.
Also present were Ilocos Norte LGU heads led by Vice Governor Cecilia Araneta Marcos, Laoag City Mayor Michael Marcos Keon, and Vice Mayor Carlos Fariñas.
As part of the activities for the station launch, Kapusong Ilocanos were treated to a fun-filled Kapuso Mall Show in Robinsons Ilocos featuring Sparkle artists and TikToClock hosts Rabiya Mateo, and Jayson Gainza. Joining them last Friday were All-Out Sundays’ Hannah Precillas and Garret Bolden. GMA Synergy’s Game On! host Martin Javier hosted the Kapuso Mall Show.
In 2022, GMA Network continued its dominance in key regional cities. Data from Metro Cities TV Audience Measurement (MCTAM) cited that GMA reached 99 percent or an estimated 344,000 viewers in Metro Dagupan; 93 percent (two million viewers) in Metro Cebu; and 96 percent (two million viewers) in Metro Davao for full year 2022.
At present, GMA has five regional stations in Luzon, three in Visayas, and four in Mindanao.
Moreover, GMA RTV introduced its newscast ‘GMA Regional TV One North Central Luzon,’ in September last year. The newscast services the provinces of Pangasinan, Benguet, La Union, Nueva Ecija, Tarlac, Pampanga, Tuguegarao, Isabela, Baler, Olongapo, Ilocos Norte, Ilocos Sur, Abra, and Batanes. Earlier this year, GMA RTV also launched its morning news show Mornings with GMA Regional TV.
GMA Regional TV remains steadfast in the Network’s mission of enriching the lives of Filipinos everywhere with the responsible delivery of news and information in various communities across the Philippines. It was recently conferred its sixth Regional TV Network of the Year award at the 2023 Platinum Stallion National Media Awards.