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Friday, April 19, 2024

GMA Network, Viu Philippines ink deal to bring world-class content 

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Philippine broadcast giant GMA Network and Viu, PCCW’s leading pan-regional over-the-top (“OTT”) video streaming service, are set to bring world-class content to more Filipinos as the two enter a five-year partnership deal. 

The deal, which marks the first-ever collaboration between GMA and Viu, will bring upcoming Kapuso shows available on Viu Philippines, beginning with The Write One and Love Before Sunrise. Both titles are set to premiere this year, and will be available on Viu in the Philippines exclusively 48 hours before their respective TV broadcast on GMA Network.

‘Love Before Sunrise’ lead stars (from left) Dennis Trillo and Bea Alonzo and ‘The Write One’ lead stars Bianca Umali and Ruru Madrid

“This 2023, GMA Network is all set to bring more world-class content to Filipino viewers across various platforms. We are honored and grateful that Viu Philippines is with us in our endeavor to produce original and top-notch programs that can be consumed in various platforms such as leading OTT service Viu,” said GMA Network Senior Vice President for Programming, Talent Management, Worldwide, and Support Group, and President of GMA Films Atty. Annette Gozon-Valdes.

Vinchi Sy-Quia, Deputy General Manager of Viu Philippines, adds his excitement on this collaboration, “Viu is proud to embark on this milestone partnership with Philippine multimedia giant GMA. Aligned with Viu’s vision of offering Premium Asian Entertainment and Experiences, this collaboration with GMA showcases the best of world-class Filipino content from both the GMA Entertainment Group and the GMA Public Affairs Group that can be streamed anytime, anywhere on the Viu Philippines platform.”

The partnership was made official during a contract signing held on January 12. Joining Atty. Gozon-Valdes for GMA Network were Senior Vice President for Entertainment Group Lilybeth G. Rasonable, First Vice President for Public Affairs Nessa Valdellon, and Consultant for Business Development and Strategic Content Partnerships Reena de Guzman Garingan.

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Attending for Viu Philippines were Deputy General Manager Vinchi Sy-Quia, and Head of Content Partnerships Garlic Garcia alongside the Viu PH Content and Marketing team.

Produced by GMA Public Affairs, The Write One sees the much-awaited team-up of Sparkle artists Ruru Madrid and Bianca Umali. A romantic drama with a touch of fantasy, it tells the story of Liam (Ruru), a frustrated man who is given a chance to rewrite his love and life story with the help of a mysterious typewriter. With the love between Liam and Joyce (Bianca) dimmed by the years that have passed, both wonder what could have been had they not given up their individual dreams. Until one night, Liam stumbles upon an antique typewriter and finds himself writing – and magically making real – the revised story of his life.

Bea Alonzo and Dennis Trillo banner the original drama Love Before Sunrise, set to be produced by GMA Entertainment Group. 

An epic love story, Love Before Sunrise brings to life the story of Atom and Tala and their humble beginnings from when they first met under the stars to becoming friends, lovers, and eventually ex-lovers while pursuing their dreams. A dramatic exploration of romantic desires and aspirations, the series will also be Bea and Dennis’ first-ever drama series together.

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