Described by Viva Entertainment as “the coolest, the edgiest, and the newest streaming platform,” it is now available to give viewers access to a wide range of catalogs from hit movies, to series, and from gameshows to concerts.
Exactly two years after the launch of Vivamax, another steaming platform kicks off under the banner of VivaPrime. An AVOD model, or simply a streaming site that allows subscribers to watch with or without the ads, therefore bringing the cost of subscription down courtesy of advertisers.
“With the presence of VivaPrime, Vivamax will be edgier and risque. VivaPrime will become a streaming platform for all,” said Valerie del Rosario, SVP for Content Creation and Development of TV Production and Creative Research, on the distinction between Vivamax and VivaPrime.
It was not so long ago when the pandemic hit and no one was making movies, but Viva head honcho Vic del Rosario did not stop producing. Even through the toughest of times, his purpose of bringing premium entertainment to everyone survives.
Behind streaming giants that dominated the market both foreign and locally, in just two years, the mostly adult entertainment platform found its niche and finally brought in subscribers from all over the globe.
Now, Vivamax boasts of having close to six million registered subscription worldwide. At the same time, launching the careers of Vivamax stars like AJ Raval, Angeli Khang, Ayanna Misola, Christine Bermas, Janelle Tee, Azi Acosta, Angela Morena, Ava Mendez, and Frankie Russel just to name a few. A consistent programming of one new movie every week and one solid series weekly makes a formidable block and creates a viewing habit for its loyal subscribers every Friday for new movies and Sunday for every series.
Now, following the same path but reaching out to an even wider audience by producing no less than 70 new titles just for 2023 alone.
Officially launched on Sunday, January, VivaPrime is available for P49 a month. Subscribers can access the platform ads free for just P99 a month.