This year, Puregold kicks off its 25th year in the Philippine retail landscape. To commemorate this significant occasion, Puregold released its Nasa Iyo ang Panalo digital ad series across its various social media platforms, collectively garnering, at this point, 43.1 million in views online.
The sleek, modern aesthetic of the digital advertisements was complemented by the sentiments projected at their core: that Filipinos can triumph over life’s myriad challenges.
The “Nasa Iyo ang Panalo” digital ad series has featured the likes of SB19’s Justin de Dios; TV superstar Francine Diaz; first-time parents Luis Manzano and Jessy Mendiola; self-made TikTok star Queenay Mercado; and pole vaulting phenom EJ Obiena. The ads give a sense of the difficulties that each had faced on the path to their “panalo” stories.
Beyond the sheer volume of views that each ad received, it’s clear that the videos also had an affirmative effect on netizens who were inspired by the personalities’ own narratives. Their fans and supporters enthusiastically expressed their support and appreciation for these stories and the lessons they offered.
Vincent Co, President of Puregold Price Club Inc, believes that it’s important for Puregold to stir up hope through these “panalo” stories.
“Success never comes easy to those who seek it; we know that well after 25 years of business,” says Vincent. “It’s important for us to share the stories of inspiring Filipinos and show our customers that through all the hardship, there’s a path to better things.”
The Puregold Nasa Iyo ang Panalo ads can be viewed on the official Puregold Channel on YouTube, Puregold’s Facebook page, as well as their official TikTok @puregoldph.