GMA Network further strengthens its delivery of world-class entertainment beyond the traditional media as it dominates Facebook and TikTok – two of the country’s favorite social media platforms.
On Facebook, GMA Network is the top Philippine media organization with 22,126,213 likes as of June 2022.
Facebook Help Center defines likes as a user “showing support for the Page and that they want to see content from it. The Page will show up as being liked in the About section of that person’s profile.” On the other hand, “when someone follows a Page, it means they may receive updates about the Page in their News Feed.”
According to Sprout Social, for the first half of 2022, GMA Network’s Facebook page similarly leads in terms of Public Engagements by 72 percent against its closest media competitor. Public Engagements refer to the number of times users engaged with a page’s posts through clicks, reactions, comments, and shares. It gives a significant measure of how compelling the content of the page is.
Some of GMA Network’s content with high engagements include Kapuso ArtisTambayan, Kapuso Watchfest, Kapuso Exclusives, Program Online Exclusives from GMA programs, Kapuso Stream, and Kapuso Covers.
Facebook has 86.6 million active users in the country in April 2022—reaching the 6th spot among countries with the most Facebook users worldwide, according to Meta’s advertising resources.
GMA Network likewise rules on TikTok with 1.1 million followers. Some of its top posts are from the daily showbiz news updates ‘Kapuso Showbiz News’ and the #GMAPaNoticeChallenge, an acting challenge where fans can make their own versions of scenes from GMA shows with the best ones getting featured on the GMA Network account.
Meanwhile, the Philippines ranks 7th among countries with the most TikTok users globally. Figures from ByteDance’s advertising resources indicate that the country has 40.4 million active TikTok users aged 18 and above, as of April.
The extensive influence of the Kapuso Network on both Facebook and TikTok suggests that a large number of audiences choose to be entertained on social media by GMA’s top-notch content that Kapuso fans continue to engage with.