Jollibee and its creative agency Publicis JimenezBasic (PJB) capture the unique experience of dining out in the new normal and the newfound joy that comes with spending time again with family and friends in the fast food chain’s latest safety video.
Titled Salamat sa Joy ng Muling Pagsasama, the new video shows everyday circumstances—including the little inconveniences—in a new and positive perspective. Whether it’s the lead girl basking happily under the sun, or a family enjoying their time inside their car during rush hour – we see all the characters in the film smiling widely at the chance to enjoy bonding moments again with friends and loved ones at Jollibee which has always been one of their favorite go-to places. After two years of changing restrictions, ordinary moments that have taken a backseat like these have only become more special and appreciated.
And this gratefulness is also seen in the faces of Jollibee’s store manager and crew, as the fully vaccinated store teams are eager to welcome customers back and provide a safe and alaga dining experience.
“As COVID-19 protocols are easing up, more Filipinos have become more confident and willing to eat out together with their families and friends once again. We want to assure them that Jollibee shares their joy and that our stores are safe venues to rekindle the joy of eating out with their loved ones,” said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.
To strengthen the message of newfound joy and appreciation that the brand hopes to convey, the video’s soundtrack used a rendition of “Salamat” by The Dawn. The iconic song’s lyrics were altered a bit to fit the Jollibee brand and reflect Filipinos’ gratitude for “saya ng muling pagsasama.”
Apart from the seemingly ordinary but sweet scenes of friends and family dining together, Director Adrian Calumpang also highlighted Jollibee’s safety measures like the fully vaccinated store teams, checking of vaccination cards for indoor dining, physical distancing, wearing of proper PPEs, and general upkeep and sanitation of the store.
“It’s wonderful that Jollibee cares about their customers’ safety and well-being and it shows in how they regularly communicate this in their materials throughout these extraordinary times, all while sustaining their sincere message of joy,” shared Calumpang.
Watch Jollibee’s newest safety ad on the official Jollibee Facebook page and on Jollibee Philippines YouTube channel.