Whatever happens, it happens on Twitter. It is not just for people to connect with their favorite artists, Twitter is also the preferred platform for brands to reach out to their audience. Launching campaigns on Twitter enable brands to tap and connect with the audience where they are the most receptive.
This year, local clothing giant Bench is the most-talked about brand on Twitter. Bench is known for bringing Korean stars to endorse its fashion campaigns such as Ji Chang Wook and Park Seo Joon. Twitter campaigns by brands from different industries, like food, retail, fashion, and telecommunication have been popping up here and there to forge closer ties and cultivate better relationships with their audiences.
Coming in second place, people are lovin’ the McDonalds Philippines account for its quirky advertisements and gimmicks such as the #NationalFrenchFryDay campaign which celebrated their world-famous fries. Known for its quirky and relatable advertisements, and with their roster of the most sought-after endorsers to boot, world-famous fast food restaurant McDonald’s Philippines heads this year’s top 10 most Tweeted about brands.
Other brands that have caught the eye of the Twitterverse are the official accounts of Angkas and Netflix Philippines. These brands keep their Tweets witty and relatable by lightheartedly poking fun of the everyday traffic and struggles of the Filipinos.
Other brands that made it into the list are Shopee Philippines, Creamsilk, Samsung Philippines, Coca-Cola Philippines, and Ponds.