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Friday, April 19, 2024

Success in a vision

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Riding on the success of Miracle in Cell No. 7, the highest-grossing film of the recently-concluded Metro Manila Film Festival, Viva Films, the producer of the Philippine adaptation of South Korean blockbuster that has now raked in half a billion pesos at the tills, has a added a total of 34 titles in its catalogue via its P1 billion investment for 2020.

“It was truly a miraculous year for Viva Films.Viva Films 2020 Vision is even more exciting as it promises to produce more films with an investment of P1 billion. This is proof of Viva Film’s confidence in Philippine Cinema,” Viva Films said in a statement that was given out during Viva’s 2020 Vision event held at Novotel Manila on Tuesday.

Viva Entertainment’s bigwigs, led by Vic del Rosario, in a photo op during Viva Vision 2020 event held early this week.

During the event, which also served as the entertainment company’s thanksgiving party for the press and the blogging community, it was announced that 2019 was a banner year for entertainment company.

Matteo Guidicelli does action fantasy in ‘Pedro Penduko’

“We produced 19 films, the most number of theatrical releases by any entertainment company in the Philippines,” a Viva executive said.

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Viva has broadened the taste of Filipino viewers with experimental and daring subjects, online content turned commercial releases, book to film transformations and foreign adaptations with a Filipino twist.

Alessandra de Rossi and Empoy Marquez reunite in a romcom, ‘Walang KaParis.’

2019 releases include: Maria, the first Filipino Netflix film; Ulan, a surreal romance; Just a Stranger, a May-December affair; the comedy comeback of 90s comedians in Sanggano, Sanggago and Sanggwapo; the online to book to film sensation Jowable; the gentle love of Unforgettable; the daring Adan; the silent and deadly Mananita; the first team up of Anne Curtis and Vice Ganda in the Mall the Merrier; and the MMFF surprise hit Miracle in Cell No. 7.  

Sharon Cuneta and Regine Velasquez will collaborate in the local adaption of the South Korean film, ‘Sunny.’

“It was truly a miraculous year for Viva Films,” Vic del Rosario, Viva’s head honcho said. 

For this year, original Viva Films unveiled some titles including Vodka, Beers and RegretsDevotedHindi Tayo PwedeRooftopTililingUntrueNightshiftThe Other WomanLove the Way You LieWalang KaParis, You F OhPakboysMang Jose, and Ultimate Oppa, among others.

Lovi Poe with her leading men Tony Labrusca (right) and Marco Gumabao in the film titled ‘In Between Goodbyes.’

Reimagined films also play a big part in the 2020 Vision.  As global borders for content diminish, Viva seizes the opportunity to share the best of foreign films with local adaptations with a Pinoy twist.  With the success of Miracle in Cell No. 7 and Ms. Granny, Viva will be reimagining films from all over the world.  Upcoming titles include A Hard DaySpellboundWedding DressThe HousemaidA Man and a WomanSunnyMore Than BlueThe Wedding Breaker, and Instructions Not Included.

 JC Santos and Bella Padilla in ‘Vodka, Beers, and Regrets’

 And with the onslaught of Superheroes in the big screen from Marvel and DC, Viva will produce its own Pinoy Superheroes.  From the creative genius of National Artist Francisco Coching and the legendary Komiks King Carlo J. Caparas, Viva brings to local audience Pedro PendukoJoaquin Bordado, Elias PanikiGagambinoKamandagValoraBerdugoTotoy Bato, and Pandas.

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