This isn’t another heartbreak story, rather, it’s a reunion between a young female talent and a brand whom the first had promoted even before her star catapulted into atmospheric heights.
Rice In A Box (RBX) has had Kathryn Bernardo as its celebrity endorser. And as the rice meal take-out company celebrates its 20th year, they’ve got some big announcements that aim to strengthen their partnership with the young superstar.
“Any kind of reunion is special. This is like a homecoming for me with the brand that I really love. There are so many things that will happen this year now that we got reunited,” the 23-year-old actress said during RBX grand anniversary party held on Jan. 18 at Conrad Hotel.
“I am grateful that I have come home to my RBX. We grew up literally together, we both came from humble beginnings. Somehow RBX and my career are parallel, slowly but surely we have been able to build something, and until now I am a fan of the brand, it’s something that complements my on-the-go lifestyle,” Kathryn added.
“She has this magic in her, which we started to discover when she was very young. When I saw her in Mara Clara and Goin’ Bulilit, I told myself she’s going to be a big star. She’s going to be the next Judy Ann Santos or Nora Aunor. She should be the next queen, and look at her right now,” said Lester Pimentel, owner and CEO of the 20-year-old RBX brand.
RBX started in the food business in 2000 in Manila’s Chinatown. It specializes in high-quality food at an affordable price. The company’s main products include a variety of fried rice and rice toppings that are prepared fresh in front of the customers. These are uniquely packed in convenient take-out boxes served hot and ready for people on the go.
From food carts, RBX has found its way to stalls, mini-diners, and restaurants in major malls, supermarkets, hospitals, transport terminals, and universities.
For the past 20 years, RBX has established more than 200 outlets serving quality food and service for its customers in and around Metro Manila to date. The legacy of RBX is on its way to expand in major cities of provinces outside Metro Manila.
From its first branch in what used be the Masagana Mall in Pasay City, it is now a sprawling business covering much of Mega Manila and key cities in Luzon. The familiar, handy packaging becoming synonymous with Pinoy’s on-the-go lifestyle, whatever his life status may be.
“We are happy that RBX was embraced by our kababayans for two decades, maybe because we understood the need to be the companion to every on-the-go student, working professional, even families who do not have time to prepare their meals the traditional way,” Lester shared.
“As the years progressed we have committed to providing quality, filling meals without hurting their wallets.”
RBX, together with its partnership and parallelism with Kathryn, continues to live on its 200 branches nationwide. Visit www.rbx.com.ph or follow @rbxriceinabox on Instagram for updates.