Something magical has unfolded on television when GMA Network launched its 2016 Christmas campaign dubbed “Maniwala Sa Magic Ng Pasko,” the first locally-produced 3D animated Christmas campaign, on Nov. 7, in the newscast 24 Oras.The station is one-in-heart with the Filipino audience as it brings to life three endearing and magical stories to inspire viewers to believe in the magic of Christmas.
“During such a busy time of the year, we hope that, by spreading the message of hope, every Kapuso will get to experience the joy and limitless possibilities that come with believing in the magic of the Season,” says GMA Chairman and CEO Atty. Felipe Gozon.
The story, “Magic Crayons,” is the first in this three-part series and highlights the magical feeling of having one’s wish granted for Christmas in the eyes of a child.
A leader in creativity and innovation, the Network marks another first as it makes use of 3D graphics in its new Christmas campaign, a first in the local television industry.
“It is felt that the use of animated images best complements the essence of our Holiday message this year – to believe in the magic of Christmas. Through this, it is hoped that even our youngest Kapusos will enjoy our campaign and embrace the meaning of our Christmas message this season,” GMA President and COO Gilberto Duavit Jr. shares.
The ‘‘Maniwala Sa Magic Ng Pasko’’ Christmas campaign comes on the heels of GMA’s animated anthology series Alamat’s win of the country’s first “Best of Festival” Award at the US International Film and Video Festival (USIFVF), a recognition given to an outstanding entry among Gold Camera awardees in the USIFVF.
Julie Anne San Jose sings this year’s Christmas campaign theme song
For the second and third installments, promos, and other updates on ‘‘Maniwala Sa Magic Ng Pasko’’ Christmas campaign, stay tuned to GMA 7.
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Trust the country’s leading network to brighten up the biggest festivals all year round.
In October, the cast of top-rating programs Encantadia and Someone to Watch Over Me went to the City of Smiles for a back-to-back celebration of MassKara Festival.
Sanya Lopez, Rocco Nacino, Klea Pineda, and Migo Adecer extended the magic and kilig of the hit telefantasya Encantadia in the Kapuso Mall Show on Oct. 22. Negrenses welcomed warmly the Kapuso actors at SM City Bacolod.
In the morning, prior to their mall show, Sanya, Rocco, Klea, and Migo went to Purok Yulo Uno in Barangay Mandalagan for a Kapuso Barangayan.
A week prior to this, the lead stars of Someone to Watch Over Me flew to Bacolod as well. Kapuso leading man Tom Rodriguez was joined by his leading ladies Lovi Poe and Max Collins in bringing entertainment to those gathered at SM City Bacolod Main Atrium for a Kapuso Mall Show on Oct. 14.
Encantadia and Someone to Watch Over Me are two of the programs that continue to strengthen GMA 7’s rise in the primetime block.
The world-famous and colorful MassKara Festival is the biggest event held annually in Bacolod City, and remains as one of the most-anticipated festivals in the country.
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GMA Network strengthened its lead in the race for nationwide ratings supremacy, based on data from the industry’s widely trusted ratings service provider Nielsen TV Audience Measurement.
For the period Oct. 1 to 31 (with Oct. 23 to 31 based on overnight data), GMA continued to lead competition in NUTAM with a 37.4 percent average household audience share, ahead of ABS-CBN’s 35.6 percent by 1.8 points.
GMA scored top ratings across all day parts in NUTAM, including primetime due to the consistently strong performance of its programs on this hotly contested block.
Six of the ten most watched programs in NUTAM belonged to GMA with Encantadia, the 2016 version of the well-loved Kapuso telefantasya emerging as the highest-rating Kapuso show nationwide.
Meanwhile, the Kapuso Network also furthered its leadership position in Urban Luzon, which accounts for 77 percent of all urban households in the country.
In Urban Luzon, GMA won across all day parts and registered an average household share of 41.9 percent, while ABS-CBN posted only 31.3 percent, which is 10.6 points behind GMA’s total day average.
More programs from GMA also occupied the list of top shows in Urban Luzon. Encantadia kept its winning streak and took the top spot over-all in this particular area.
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There’s no stopping The Total Performer Darren Espanto as he adds two more from the list of his many achievements. He recently won at Star Awards for Music bagging the Male Pop Artist of the Year and Cover Design of the Year (for the album Be With Me). Held at Novotel Hotel at Araneta Center, the award is given annually by the Philippine Movie Press Club.
Darren just released his latest single “Alam” from the album with its music video premiering this month on VEVO. Jungee Marcelo who also penned hits for Gary Valenciano, Daniel Padilla, Zia Quizon, Sitti and Lyca Gairanod among others wrote the song.
Darren’s previous singles “7 Minutes”, “Starlight” and “Parachute” peaked at #1 on the countdown of music channel MYX and various radio stations in the Philippines.
Be With Me is now out and available for digital downloads and streaming via Spinnr, iTunes, Apple Music, Spotify and VEVO and in CDs at Astroplus and Astrovision outlets.
For inquiries, contact MCA Music artist management at 9162504 local 107 or 0920 9682991 or email mcabooking@umusic.com.