Shamcey Supsup sets new standard

Smilee, the shirt that sets the standard, is now ready to be part of every Filipinos’ daily life.  

Shamcey Supsup-Lee, 2011 Miss Universe 3rd runner-up and now national director of Miss Universe Philippines Organization, jointly with businessman-husband, Lloyd, led the opening of Smilee Apparel Centre right at the heart of Binondo Chinatown on Saturday.  The shop finally opened its doors to Filipino-shirts lovers with the brand made of highest standard and quality.

Former Miss Universe Philippines Shamcey Supsup
“We’re excited to launch Smilee Apparel, a one-stop-shop where people can come to buy their shirts for personal use, company uniform, all available in different styles, sizes, and colors.  It was our goal and dream ever since to have our own brand.  The family business has been here for more than 40 years, manufacturing fabrics, but we never had our own branch.  With Smilee Apparel, we can showcase the quality of our fabrics,” said Shamcey, who shunned questions related to the Miss Universe Philippines pageant for the time being. She however, hinted at the kind of aspirants they expected to join the pageant.

Paul Lee, CEO /president of Shirtasia Apparel, Inc. and father in-law of Shamcey, said that every Smilee shirt goes under careful processes done by dedicated, passionate and skilled Filipinos. 

 Shamcey Supsup with husband Lloyd at the opening of Smilee Apparel Centre in Binondo 
“Without compromising the high quality of the shirt, it’s very affordable. Truly a shirt made by the Filipino for the Filipinos, and in the future, for the world,” Lee proudly said.

Smilee Apparel Centre is near of the San Lorenzo Ruiz Church. The shop inside an old Binondo building was retrofitted and all the aesthetics designed by Lloyd.  Smilee shirts are also available on-line via Facebook, Google and Instagram. It comes in various collections from Basicwear, Classicwear, Sportswear, Premiumwear, Econowear and Limited Edition. 

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Search for first Mr. & Ms. Cosmos Philippines 

The first-ever Mr. and Miss Cosmos 2020 pageant kicked off with the start of online screening of applicants, single or married men and women, 20 to not more than 45 years old. The search, which focuses on promoting space awareness, is produced by New Space Age, Inc. and is being presented by the Prime Event Productions Philippines (PEPPs) Foundation, owner of the Man of the World and producer of the annual Misters of Filipinas search.

Executives from New Space Age, Inc. and PEPPs Foundation
The Mr. and Ms. Cosmos organization and New Space Age, Inc., in partnership with PEPPs Foundation, aims to intensify national awareness of the growing space industry through a series of events during the National Personality search. 

“There are so many pageants that promote different causes but none for Space Education and Cosmos Awareness which are a huge help for natural disaster risk countries like the Philippines,” said Don Moral, owner of New Space Age, Inc. 

“As early as 1960’s, there were efforts for a joint US – Philippines Space Program to monitor storms in Asia but up to now, we are still lagging behind because of the lack of interest for “Space Technology and Awareness,” Moral explained. 

The winners of Mr. and Ms. Cosmos Philippines 2020 will be the country’s representatives in the upcoming Mr. and Ms. Cosmos 2020 Finals, which will be joined by international delegates.

Topics: Shamcey Supsup-Lee , Smilee , Lloyd Lee , Smilee Apparel Centre , Paul Lee , Shirtasia Apparel , Mr. and Miss Cosmos 2020 , Prime Event Productions Philippines , Don Moral
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