World’s biggest girl bank and K-pop sensation BLACKPINK is Globe Telecom’s latest brand ambassador, its president and CEO Ernest Cu announced in a media event on Dec. 1.
“This year has brought unprecedented challenges for everyone, locally and globally. Despite this, we strive to provide customers better everyday experiences that they will enjoy. Having BLACKPINK join the Globe family is proof that we won’t stop bringing the world into our customers’ homes,” says Ernest Cu.
“BLACKPINK being one of the world’s biggest groups has a huge following in the country. We want to bring our customers nothing less than the best in entertainment,” the executive adds.
The record-breaking K-pop quartet joins the world-class roster of the telco’s endorsers to enlighten a rather eventful year for all. Among its accolades, the group has become the first K-Pop group to have the most music videos viewed, surpassing more than 1 billion views with their music video “Boombayah” in October.
The group debuted in 2016 and is composed of Jisoo, Jennie, Rosé, and Lisa who recently released their first full album, The Album. Its release was followed by the premiere of a Netflix documentary BLACKPINK: Light Up The Sky.