There’s a cosmetics brand that couldn’t find a better ambassador than host, actress, and one of today’s top celebrity vloggers, Alex Gonzaga.
Last year, coming from the realization that consumers are eager to experiment with makeup, but feel shy or are too intimidated about it, Issy & Co. decided that Alex would make the perfect partner.
“Alex is friendly and relatable, and despite her celebrity status, she’s not intimidating,” Joel Marine Andrade, Issy & Co. creative director says in a statement sent to Manila Standard Entertainment.
“Whenever she releases a vlog, you know you’ll end up in a good mood after watching it. We love that she has her own, genuine way of making people happy,” the executive further adds.
With Issy & Co.’s makeup line, Alex came up with fun makeup tutorials that demonstrated the products’ versatility and the multiple looks that can be achieved with it.
This year, launching her first-ever beauty collection with Issy & Co., the collaboration couldn’t have come at a better time. In dire times like today, Alex hopes that her beauty collection would make her fans happy, even in just a small way. Closely working with Issy & Co. for the collaboration collection, Alex disclosed to the team the three makeup products she can’t live without and built the collection from there.
“We create beauty products for the ‘Issy girl’ who we define as not just girls, but any individual who loves to take care of himself or herself,” says Andrade. “We strongly believe that taking care of yourself or putting on makeup isn’t gendered.”
Keeping in mind the brand’s purpose to offer beauty that’s easily accessible, the Alex Gonzaga collection with Issy & Co. are offered at reasonable price points: the crème blush is only P349, the highlighter slim stick is P329, and the lip mousse is P399.
Issy and Co.’s collection with Alex Gonzaga is available in six “Get the Look” kits, complete with how-to notes to achieve looks as worn by Alex. The collaboration collection is available online on Lazada, Shoppee, and BeautyMNL and in stores at Landmark Trinoma and Makati.
Follow Issy & Co. on Instagram and Facebook at @issyandcompany.